Four New Normal Forms Of Textile And Clothing

Wang Tiankai, President of China Textile Industry Federation, pointed out that from the external situation, the current textile industry is facing 4 new normal trends.

First, the upgrading of domestic consumption structure has been accelerated.

With the improvement of the consumption level of urban residents in China, textile and clothing have been basically satisfied as the necessities of life have been basically satisfied. The replacement of quantity and expansion by individuation and diversification has become a new trend of consumption.

Better satisfy consumers' needs

Fashion, functionality, ecological safety and other aspects of high quality requirements become an important mission of the textile industry in the new era.

Two is

Pattern adjustment and reconstruction.

The international market has been in a slow recovery cycle for a long time.

The market demand of developed economies is slow, the developed countries restarted the process of industrialization and strengthened the control of the high-end textile industry chain.

Emerging economies are deeply involved in the adjustment of international industrial layout, rapid upgrading of textile manufacturing capacity, and gradually strengthening the construction of the textile industry system, and the international competition is more intense. The comparative advantage of China's textile industry has declined significantly, and the pressure of participating in international competition has been highlighted.

The three is the change of comparative advantage of production factors.

Our country

With the increase in the turning point, the shortage of human resources structure in textile industry has become normal, and the cost of labor has increased rapidly, and the comparative advantage has basically ceased to exist.

The marketization reform of domestic cotton circulation system has not yet been completed.

The quality, quality and price of fiber materials are still important challenges for the textile industry.

Four, the constraints of resources and environment continue to grow.

With the development of economy, the contradiction between carrying capacity of resources and environment is further aggravated.

The bottleneck of the resources and environment that the textile industry is facing is constantly increasing, and the state's control standards for water and air pollution are becoming more stringent.

The current hardware and software strength of the industry in order to enforce differences between standards, making eco environmental protection the most urgent task facing the industry.

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With the development of Internet, the voice of consumers is stronger and stronger. The first driving force of future value chain comes from consumers rather than manufacturers.

The so-called fast fashion supply chain ecosystem is based on the C2B (user centered) mode, and is formed by the collaboration network.

It is no longer a closed supply chain, it is an open, shared and co constructed value network, and real-time data interaction directly produces commercial value.

Different from the industrial economy, under the C2B mode, fast fashion supply chain has the characteristics of personalization, dynamic, platform cooperation, rapid response and so on.

The channel construction of traditional shoes and clothing industry is basically the same as that of the vertical and horizontal structure. The end is stores and consumers, and the supply chain is organized according to the high planned mass and deep inventory. This structure will break the supply of goods and consumers.

The Internet has realized the popularization of Internet world innovation, and the concept of "factory" has been changed gradually. From 3D printing to laser cutting machine and so on, the "fast plate making" new technology has been continuously opened, digitized, networked and intelligentized under the wave of industrial 4, and it can run on any scale.

The Internet can touch users, and it will be more efficient to get users' needs and data.

The essence of this influence is the pformation of the traditional highly planned supply chain organization, followed by the mass customization and flexible production led by C2B, which ultimately drives the whole business change.

This C2B commercial supply chain is different from the manufacturer led large-scale, pipelined, standardized and cost oriented B2C mode. Its core idea is that consumers decide on your marketing form, sales situation, product definition, service definition, production rhythm, and carry out wave and forced pmission in one link of the business chain.

Therefore, this mode of push and pull combined with the production mode and operation thinking of the Internet era is a self-organizing, adaptive, dynamic, and borderless ecological chain. There is more and more interaction between supply and demand, more and more participation, and the borderline is becoming more and more blurred.

For example, Haier has successfully decomposed into more than 2000 Chr (34) self organization (self management team) Chr (34), which operates as follows: employees can form their own ideas according to the new product characteristics based on the consumer opinions and market information collected from the Internet.

Once the idea is approved by the management, employees can organize and manage their own team to carry out the project.

The employee should also try to persuade other members of product designers, R & D engineers and marketing experts to join them, and the team members will share the profits that are ultimately obtained.