FENDI New York Flagship Store Becomes An Important Part Of Brand Retail Strategy

"New York is one of the most important cities in the world, whether in fashion, culture or design.

Every aspect is a fashion benchmark.

The new FENDI Madison Avenue flagship store is an important part of our retail strategy, not only for the people of New York and the United States, but also a window for the world.

This "New York home" is a milestone in FENDI global boutique, and we are very proud of it.

FENDI president and CEO Pietro Beccari said.

Using the travertine to create a complete and modern design of the pillars and dome, forming a unique architectural appearance, creating an everlasting and modern Rome atmosphere for boutiques. The inspiration for creativity stems from the FENDI the Palazzo della Civilt Italiana, located in Rome's new headquarters in Rome.

The boutique is designed by Peter Marino, with an area of about three hundred and eighty square meters, which is divided into two layers, featuring Italy minimalism style.

This brand originated from Rome: Shi Huihua, fur and leather throughout.

The flagship store is filled with "exquisite manual" atmosphere and is displayed everywhere.

The top technology technology highlights the brand's dedication to detail and historical heritage.

"We are trying to show the world of FENDI with materials and materiality.

So when you walk past this boutique, you will be fascinated and forgotten.

You will know: this must be the smell of Italy, which is the grandeur of Rome, which is the beautiful natural reproduction of FENDI from Roman holiday.

Peter Marino said.

The new concept flagship store will be amazed by the collocation of colors, buildings and materials. Different materials will form a match between heaven and earth, such as wood and marble and fur. The walls will be from strong cherry wood planks to hand painted plaster, and then to the artistic bright lacquer wall - brown to gold, silver and white, and colorful.

Marble on the first floor and petrified wood from Indonesia create a perfect fusion texture.

It is used to display Ladies Accessories, including handbags, small leather items.

Fashion jewelry, pendants and glasses.

The niches in the classic Baguette handbag display area, embedded with hand woven gold foil leather, display Mini handbags and fur, highlight the exquisite creativity and craftsmanship of FENDI.

A slippery arc wall surrounds the two floor staircase. The steps are made of black sandalwood and leather with brand name Selleria stitch details, extending to the wrist watch area.

Craftsmen usually display fur technology in fur workshop. They are arranged along the ladder to form a block.

Totem contrasts strongly with wooden walls on the stairs.

The wood texture is exquisite, complements the fur, and forms a round pition to the fur workshop built on the other end.

The two floor is used to display clothing, fur and wrist watch series. At the same time, the honorable VIP area has a more concealed two floor.

There is a wide view and a bird's eye view of the entrance.

The fur room has a wall of bright lacquer blended fabric such as sheepskin paper splicing, while the garment area features a white relief wall panel, creating a stunning 3D effect.

The VIP area is made of wavy leather walls.

In the boutique of Madison Boulevard, there are amazing crafts, the most luxurious fabrics, the most exquisite design and the harmonious coexistence of FENDI and Rome.