There Are Also Misunderstandings And Confusion In Display Work.

The brand development of China's clothing industry started late, which led to different degrees of cognition of the exhibition.

The first is to display useless ideas:

In addition to products, sales mainly depend on marketing skills; display is only a decoration, it is a kind of dispensable things.

The second is the idea of display: the idea that display can quickly increase sales, which is more important than marketing.

Companies that hold this view often expect the sales volume to go up very much after the display designer has finished every display.

If display does not promote marketing, they can easily become advocates of useless display.

Wang Yong, general manager of Hongkong billion Hong Run company, has a sober understanding. "The display is the catalytic factor in the development of enterprises. It is not a decisive factor. Although the display is still more important, it is still a link in the chain of brand moving." Wang Yong said, "I think the product sells well or depends on the product itself.

Display is not a key factor.

I myself did not find a product showing a big sales increase because of good display. "

There is also a narrow sense of display: think of display.

The job is to put on clothes.

This is the most common phenomenon in many enterprises. The designers of the store do not pay much attention to the planning of the shopping channel, or pass the design of the channel to the shop designer, and hand over the design of POP to the graphic designer. The designer of the exhibition often accepts a pile of already designed clothes, a well planned store and a well designed POP.

Before that, there was often no communication between designers of different divisions.

The final result is that the display designer's working face is narrow, the work is passive, the display creative theme is farfetched, and the store's overall feeling is not strong.

In the face of such a state, enterprises should have enough patience and tolerance on the display of this emerging profession, pay close attention to its growth, and also objectively look at its role.

In fact,

It is an important part of the terminal, but it must interact with other links and interact with other links of the terminal to form a complete terminal marketing system, so that it can really play a role.

Good display status should be organic, interactive and omnidirectional.

I agree with this slogan: let clothing designers understand the display, let display designers understand clothing design.

Only in this way can the designer's design concept be passed to the terminal without reservation, and at the same time, the designer can give more consideration to the terminal status of the store and adjust the product in the design.

At the same time, each product planning requires the display designer to participate in the product planning and design discussion, so that some good display ideas can be implemented in the design stage.