"Internet +" Will Be The Trend Of Personalized Customization.

Rapid reflection of fashion demand

At the Shishi clothing week, the works of several local designers were praised by experts from the Royal University of the Arts.

The works displayed by designers of stone lions are not only full of the elements of today's fashion, but also reflect the inheritance of Chinese culture, showing the unique cultural characteristics of Chinese fashion. It is foreseeable that these designers will have a place in the market and the industry in the future.

Royal University of the Arts

Men's clothing course professor Ike Last said.

"I come to Shishi every time to purchase garment accessories and ingredients. The reason why I often come to Shishi is the complete industrial chain and the industrial environment that can quickly reflect the demand of the market and fashion industry."

Ceng Fengfei, the winner of the sixteenth highest award of Chinese fashion design, said that the industrial environment of Shishi is very helpful for designers to cultivate their unique understanding of the clothing industry. "At the same time, it is also a stage suitable for designers to start their own businesses. The designers, the business park, the clothing industry chain and other innate advantages will enable designers to better communicate with the industry here, and also to the designer's traditional heritage."

"The Royal University of the Arts has trained a large number of designers for many famous clothing brands in the world. Shishi is also building a local designer training platform. The two parties can cooperate in many ways."

Professor Judith Mott Ram, Dean of the school of materials, University of the Arts, said that both sides could use their respective platforms for docking, such as designer training, new technology development of clothing raw materials and accessories.

Shortening traditional industrial chain

"An online shop platform and thousands of entity stores, through these sales channels, soliciting clothing design ideas to consumers, and producing garments according to the consumer's pre order, so that the design and development costs, advertising costs, inventory and liquidity will be greatly reduced."

stone lion

Li Mingxin, President of the association of designers, said that the combination of the garment industry and the Internet is changing the traditional mode of the whole industry chain.

"The cost of these savings can enable enterprises to get more input in design and development, thereby further improving each production link."

"The involvement of the Internet has not only promoted the fashion design industry, but also subverted the traditional operation mode of the industry."

Ceng Fengfei said that when designers needed to rely on enterprises and put their products into production, their design ideas could be met with consumers. "Nowadays, with the combination of Internet and costume design, designers can sell their products directly on the Internet, and the traditional industrial chain will be streamlined, and the fashion changing cycle will also be shortened."

From another point of view, designers have reduced their dependence on production enterprises, and enterprises, besides designers, use Internet tools such as big data, and so on. They can also carry out garment design and development to a certain extent.

Personalized customization is the trend of Internet sales.

"The Internet has played a role in enriching consumers' material needs in the first stage, and solved the problem of symmetric information such as enterprises and consumers. Consumers can find all kinds of commodities needed on the Internet. In the second stage, the Internet has met the consumers' demand for quality. Consumers can buy various kinds of brand products on various electronic business platforms. Nowadays, the Internet has entered the era of personalized realization. More and more 90 and 00 online shopping demand the uniqueness of products and highlight their individuality. This provides designers with an opportunity to establish personal brand influence and market opportunities on the Internet.

Want to go to the net CEO Fu Jia said that the unique design originality, original product is the future Internet request to the clothing industry.

A variety of Internet tools, such as video, picture, voice and other software, are changing the past.

And products on the Internet display short board.

Fu Jia said, "for example, blue, black and other colors are difficult to display on the computer. This makes the design, cloth and clothing show much less effect on the Internet, and the use of video, voice and other tools with pictures show that this problem is solved."