For Wanda'S Fourth Spanformation, There Is Reason To Be Optimistic.

Tracing the development of commercial real estate in China has gone through four stages, from the first generation of street shops to the second generation of department stores, to the third generation of specialized markets and the fourth generation of urban complex commercial real estate, which has developed rapidly but also contains crises. China's commercial real estate model in the future must be innovated and breakthroughs. When Wanda's "light asset model" is put forward, we can see that there will be several different modes of differentiation in the future.

(1) developing leasing mode. This is also a traditional mode of commercial real estate development, which is dominated by developers who obtain investment returns by buying land, building, attracting investment, leasing or selling. But the real benefits come from the difference between local government land concessions and appreciation gains. This mode will be difficult to achieve in the second tier cities in the future, and there are still opportunities in the three or four tier cities in the central and western regions.

(2) retail grafting mode. The retail grafting mode is mainly based on the spanformation and development of traditional department stores, and the traditional department stores were the main investment targets of commercial real estate development enterprises. However, in recent years, the rising rent, the decline of profits caused by homogenization competition and the continuous decline of commercial flat effect forced department stores to find another way out. After the discovery of the capital leverage principle of commercial and real estate cooperation in department store cooperation with Department of commercial real estate development, department stores have invested themselves in the field of independent development.

(3) channel integration mode. Channel integrators play the role of "two landlords". They pack and unify the brand after the overall lease of the property, and then sublet the rent. Channel merchants can digest a large number of property management areas, so in the era of department stores, channel commerce has become the main target of investment. However, with the mature development of commercial land and the increasingly abundant cash flow of channel businesses, the channel business has turned to the development of commercial real estate profits by channel advantage and capital leverage advantage generated by cash flow.

(4) channel Monopoly mode. Commercial real estate developers choose to start with "monopoly" in commercial channels and directly use the advantage of capital to represent the international second tier brands, thus controlling the development channels of high-end brands in China and laying the core competitiveness for their business development. Wahaha is the first shopping center in Qianjiang, Hangzhou, which is WAOW PLAZA square.

(5) characteristic management mode. The characteristic business mode is the main way to differentiate the business, leading the consumption to the perceptual consumption, and ultimately forming the business mode of experiential consumption. This mode is extended from the fourth generation of urban complex, which can be called four generation and half business. The development of the fourth generation of urban complex is not developed by every development enterprise. The difficulty of sedimentation and operation of the fund is enormous.

(6) asset management mode: as a pan financial product, the four links of "investment and financing retreat" of commercial real estate constitute a complete closed loop, and every ring is indispensable to capital figure. In the west, the four links are relatively division of labor, separation and cooperation. However, in the traditional Chinese commercial real estate mode, capital is only circulated within the enterprise. Commercial real estate There are only three main business models, that is, fully sold, mixed holdings and full holdings. Now, Wanda's "light asset mode" will enter the most valuable part of commercial real estate, and break the tradition, docking with the west, leading the new development mode and trend of China's commercial real estate.

Wanda " Light asset model "The most advanced business model, representing the latest exploration and breakthrough in the industry, is bound to lead the industry, but the imitators are very difficult to surpass.

Eggs are broken out from the outside, and broken from the inside. The most difficult thing for a successful person is continuous innovation and continuous success, because this means that self negation and self spancendence are actually a challenge to humanity in complacency, so it is very difficult. Therefore, there is only a "CEO life cycle" in management, which represents a leader who brings the company to success, but ultimately leads to failure because of its complacency and stereotypes.

But I am surprised to see that the Chinese generation of entrepreneurs not only dare to be bold, innovative and innovative, but also start to use the Internet to break the fate of entrepreneurial innovation. For example, Ma Huateng used WeChat to subvert her own unique QQ and win a lot of success. But Ma Huateng also admits that if competitors launch WeChat, Tengxun will be in danger. Wanda is also like this. She has overturned herself and has undergone several spanformations, from real estate to commercial real estate, from domestic to International, from real estate to cultural tourism. Now she is going to reinvent her global commercial real estate boss, and turn innovation into a new future of service, information and finance.

Innovation is the strongest and powerful support force for China's downward economy. The current economic situation in China is hard to say well. The official GDP growth rate in the first quarter of 2015 was 7%, the lowest in nearly six years. Real growth may be lower, but the current economic situation is hard to describe by "crisis". The old growth mode represented by real estate and heavy chemical industry has already ebbed away, but modern service industry and new industry are even rising in the new round of innovation boom. The proportion of the third industry added value in 2014 years is 48.2%, which exceeds 5.6 percentage points in the second production. The contribution rate of final consumption to economic growth is more than 50%, which is 2.6 percentage points higher than the total contribution of capital formation, and has become the biggest driving force of current economic growth. Due to industrial spanformation, the employment capacity of unit GDP has improved, and 13 million 220 thousand new jobs have been added in 2014.