Fortune Birds Push Healthy Shoes On High Targets

According to reports, shoe manufacturers and vendors have increased their profits by more than 1% last year. Chief executive Lu Wen Li said that the mainland stock market and the stable property prices in the near future will generate a wealth effect to boost consumption. It is believed that the consumer market will be warmer in the second half of the year, but it will not increase significantly as before. This year, the group will launch new product health shoes with higher gross profit margin than the existing products, which will boost the overall gross profit margin of the company, and the sales volume of health shoes will reach 1 million pairs in two to three years.

Lu Wen Li pointed out that

The product is developed in collaboration with the University, and will be sold throughout the country after the University's clinical report.

He believes that consumers are not sensitive to health shoes pricing, so pricing can be more than existing.

High, the price ranges from 680 to 1680 yuan.

As of the end of last year, there were 3144 shops in the country, with an annual reduction of 215.

The company opened 1000 companies within two years after its initial listing, but it has been adjusted since last year's consumer market downturn.

This year, there will be no less than 50 shops in the two or three tier cities.

The company continued to expand its online shopping business. Lu Wen Li revealed that the goal is to increase the proportion of online shopping from about 5% to 15% in three years, of which vip.com platform business is growing rapidly, and this year it is estimated to account for more than 40% of the total online shopping business.

At present, the group's online shopping business is mainly through third party platforms such as Tmall and Jingdong, and has opened up mobile WeChat platform.