Shanghai International Children'S Fashion Week Eaton Ji De Detonated British Elegance.

In the afternoon of April 26th, the three largest in the world

One of the children's fashion week in Shanghai is coming to an end in Shanghai international fashion center.

As the only Chinese brand selected, Eaton Ji De international school uniform brand is the closing ceremony, leading you to taste the pure English elegance.

The whole show lasted 20 minutes, and the highlights and climax were repeated. Many French and international TV stations, Iqiyi, Youku potatoes and other domestic and foreign media were showing live show.

Eaton's pure English elegance caused a sensation at the scene.

This great show Eaton released 2015 new summer and autumn styles, which are divided into four major series: College style, light Chinese style, new sailing style and new England series.

The "academy standard" series inherits the most classical traditional styles of British uniforms. It adopts dark blue, red dates and dark grey, and emphasizes the fine cutting of shoulder lines and waist lines.

In addition to the classical English pattern, the "academy" series is mostly pure color, aiming to maximize the elegance and refinement of the British style garments.

The inspiration of Eaton's "light Chinese" series is the improved cheongsam in the period of the Republic of China. It emphasizes the natural integration of English elegance and the Republic of China's tradition: the use of traditional Chinese elements such as buttons, collar, handcrafted buttons and so on.

Eaton's "new sailing wind" highlights the brave exploration spirit of Eaton's public school rules, and emphasizes that teenagers should sail away in anticipation and love.

The blue and white stripes, blue gray stripes and other naval elements are used in the whole series. They are lively, free and refreshing, and are especially suitable for spring and summer campus with lush vegetation and bright sunshine.

Eaton's "new England" series

A bold improvement has been made: the introduction of indigo violet and other relatively bright colors, while using some relatively simple patterns, cutting more bold, and the whole series is more suitable for young people to wear holiday.

After the big show ended, France Fashion TV gave exclusive interview to Eaton Ji De brand representative Wang Fang.

When asked how to look at the trend of children's fashion industry and the future development of children's clothing in China, Wang Fang said that China has entered a new round of boomers, and the children's wear market is on the rise. However, the 6-18 year old youth market is still relatively blank. Eaton's three business models are mainly used to attack the youth clothing market in Shanghai. At present, there are nearly two thousand schools in twenty-nine provinces in the country, which provide customized service for professional uniforms. In the cities of Shanghai, Hangzhou, Nanjing and Wuhan, brand experience centers and service centers have been set up. The flagship store has become the leading brand of Tmall youth category.

When it comes to the influence of fashion on children and family life attitude, art and aesthetics, Wang Fang said that the role of dress is to create beauty and convey beauty. Eaton, as a carrier, uses the costumes as a carrier to wake up the perception and consciousness of beauty in the hearts of children, change the temperament and brighten the mind, and bury the outstanding values of independence, individuality, bravery, and fraternity in the hearts of children.