Fang Jianhua: Every Choice Is Based On High Standards.

Good brands need to be "rich" and have the yardstick.

After the crowd locking and the service mode are confirmed, the aesthetic style of the group is studied in depth and then the designer's personal inspiration is basically the core of the target customers.

Many brands believe that the rate of repeat purchase has reached the top of 30%, while living on the left side shows that there are 70% shoppers' shopping experience problems.

From the beginning of brand creation, the pursuit of life is 80% or even 100%, and every choice and decision on the left is based on high goals.

Let every customer who buys the product "turn around".

Second, the key is product pricing.

The price of passengers living on the left is about 700-1000 yuan, while the price multiplying rate is controlled under the price high voltage line.

The price of traditional high-end clothing brands is 10 times or more, to a certain extent, it is the pfer of business costs to consumers.

In the consumption environment, this is a malformed and unhealthy business ecosystem.

Originally, in the era of consumer information lag, consumers can only passively accept high profiteering commodities.

Today, everyone holds a cell phone, and goods and price information become extremely pparent.

In this consumption environment, even if you are lying on the rack, you may not be able to kill it.

Under the consumption environment of the Internet era, people who are willing to pay for such a large rate product will be less and less.

Truly want to do a good brand, select a reasonable price to ensure the normal survival and development of the brand is the brand needs.

People who have lived in Guangdong for many years should have heard about it. Restaurants here are popular with slogans: five star service and big stalls.

This is the Cantonese who has been soaked in the buyer's market for many years, and it is the first to bring up the simple pricing strategy.

If this is too exaggerated, can we not do five star quality, three-star and four star consumption?

For the sake of this five star quality, living in the left, apart from having a professional design team that knows design and dreams, and at the same time working in depth with the design institutes, we also look for traditional handicrafts and cooperation with handicraftsmen all over the country, using innovative design to create high-end clothing products for consumers by traditional handicraft.

Shanghai has been invited to participate in the fashion week two times in the left, in the process, materials and user experience to break through the Shanghai fashion week many "first".

From the first launch of the brand to change the value of the Internet low value, to the first trial of water TV business new mode, the first fashion week and

Close cooperation.

Nearly 100 left customers fly from all over the country at their own expense.

Attending activities requires brand attractiveness and charisma to enable customers to participate.

A customer who lives on the left has declared that joining the fashion week in the left is like witnessing a "life event" for a loved one or a friend.

Consumer word of mouth is the best internet language.

Living in the left has gone through the trial period, beyond the limitations of the media, through many "first" has become the consumer's mind can not be copied in the brand, constantly changing, and constantly mature.

Chief designer.

24 hours a day, almost 70% hours intoxicated with work pleasure, interacting with customer reviews and sharing his design ideas at VIP WeChat.

In his case, I even saw the shadow of my 08 years' addiction to electric business.

Near crazy state, chicken blood is full of "love is not tired."

This team, almost everyone has this passion, incomparable devotion and devotion.

I always believe that this complex and happiness are the key elements of brand success, and also the core competitiveness of a brand's softness, so that the essence of a brand can be spread from inside to outside.