Department Stores Are Reforming And Developing.

Recently, Tianhong mall announced that it would close the two stores of Tianhong, Fujian Quanzhou rainbow tower and Chengdu red Pai Lou, and only one year had finished the operation of 6 stores.

In the future, Tianhong shopping center will upgrade retail channels through upgrading the convenience stores.

It is understood that

At present, there are 8 stores and 151 convenience stores.

In 2015, Tianhong planned to open 100 Tianhong "micro Oh" convenience stores.

Last year, Ali made a strategic investment of 5 billion 370 million yuan Hong Kong dollars for Yintai business, including 9.9% of the Yintai stock and the convertible bond with a total price of 3 billion 710 million yuan.

The two sides agreed that in the next three years, Ali can convert convertible bonds into ordinary shares of Yintai business, which will enable

Ultimately holding no more than 26.13% of Yintai commercial equity, and former chairman of the board

The shareholding will be diluted from 35.92% to 26.53%.

In recent days, it is news that Zhang Yong is going to succeed Shen Guojun as chairman of Yintai commercial board. CEO

Yintai business has injected more Ali genes to make a big step towards the Internet.

In Du Yanhong's view, there are two ways out of traditional department stores: one is to develop to the shopping center, the shopping center contains more service formats, such as entertainment, catering, beauty and so on. These formats are not affected by the Internet very much, can effectively improve the flow of people, and the other is the pformation of O2O mode, so that the integration of online and offline development can be made. O2O mode can improve the brand influence of department stores and provide consumers with more convenient shopping experience.

Du Yanhong believes that the pformation of traditional department stores is basically in the exploratory stage.

The pformation of traditional department stores is difficult to achieve overnight. Although the O2O model has bright prospects for development, the difficulties encountered in the specific pformation process are large, and the supply chain needs to be upgraded in an all-round way.

The establishment of shopping centers is also different from traditional department stores in terms of investment and operation. Traditional department stores need to adapt to time.

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It is understood that the location of the SF preferred website after the 2 fit with hi guest has been changed from "SF EXPRESS's global gourmet online shopping mall" to "preferred goods and services to the home".

Hey, customer 2 also integrated more preferred elements, not only the original "Hakka" logo "black" was replaced, "preferred goods, service to home" eight words also appeared in the "Shun Feng home" signs.

In addition, the "Shun Feng business" which is packaged and integrated belongs to "Shun Feng Holdings (Group) Co., Ltd.", which is the controlling platform for the four major capital changes such as China Merchants in 2013.

This means that SF business is independent of SF EXPRESS and is an asset business under SF holdings.

To these details changes, Li Dongqi told the daily economic news reporter, Shun Feng preferred the future will become more and more "platform"; and from hey 2, the customer to Shun Feng Logistics experience, think of ways to expand to other aspects, to provide more businesses with all channels of distribution services.

In this way, we can use SF's community network and logistics capabilities to focus on one local service and create a large-scale business opportunity.

"Shun Feng business is actually integrating the existing resources of SF."

Li Dongqi said.

In Li Dongqi's view, in the future, logistics providers should not only meet the basic needs of the distribution of electricity providers, but also make use of the opportunities of direct contact between offline customers and customers to extend their services to meet more personalized needs.

For example, customer service, customer experience, cold chain distribution, collecting money and so on, this is the general trend of future development, and also a major feature of Shun Feng business distinguishing other O2O modes.

For the current business situation of hey guest, Li Dongqi frankly said, hey guest 1 is indeed more in the "test", and outside expectations will inevitably have a gap.

"(but) through a year's hard work, hey customers have succeeded in combining the HSF express terminal with the store, and on this account, hey customers are of great value."

Wang Wei, the founder of the SF and the president of SF EXPRESS group, who has rarely appeared before, recently admitted in an interview with the China Post Express that at present, the business model of hey customers is not perfect enough. They choose to wait for the business model to mature before they build a store, or first shop to explore the business mode, and Shun Feng chooses the latter.

Wang Wei also pointed out that B2C is the future development direction of the market, while the original business advantage of SF is B2B, and the layout is just to explore a better service mode for C customers.

Hey, the business mode of customers should not be unified. It should be adjusted according to the living habits and consumption habits of community consumers.