Open An Underwear Store To Create Momentum For Yourself, And Sell Like Crazy

In order to achieve the best promotion effect, Underwear shop The Lord should understand that opening business is to take advantage of momentum, not to create momentum. If we make this clear, we will not waste our energy and financial resources and do some unnecessary things. Generally speaking, the best effect can be achieved by doing a good job in the following aspects when opening an underwear store.

Many stores have no sales promotion during the decoration period. During the decoration period of ten days, people come and go outside the store, which is a waste of money. In fact, you can make a conspicuous big ink-jet painting and a temporary advertisement at this time, and the cost is not much. The advertising content can be the brand image promotion of the upcoming opening, or a little disclosure of the store promotion. Another way to save money is to draw a banner, such as "How many days from the opening of Dream Yishi", which is also good, causing customers' expectation and curiosity, and creating momentum for the upcoming opening. You can also make exquisite recruitment advertisements, which is also a good opportunity to promote the brand.

The choice of opening time is very important. We should try to attract as many customers as possible to create a sensational effect. It is usually best to open on weekends or holidays, because these days are the most popular shopping It's also the time when people flow most; Customers have a herd mentality. They like to be lively and crowded. Some shopkeepers say it's good to see more people, regardless of how many achievements they have made today.

Opening must have an atmosphere of opening customer If you know that you are in a new business, you can make some flower baskets. At least eight must be made. Too few is not good. There is no atmosphere; Of course, if conditions permit, there can also be arches. The creation of opening atmosphere is to increase the rate of entering the store. In addition, music is also very important, and it must have dynamic music. A store without music is terrible. When opening, when you try to stop the music, the noise of people's talking will suddenly become prominent, and people will suddenly appear at a loss. The music covers up the noise of people, but also increases the sense of security of customers. The quiet store makes women customers lack a sense of security, which is not conducive to relaxed shopping.

The VIP card can be handled for the promotion of clothing store opening. The VIP card should be made as exquisite as possible, just like a handicraft, which has collection value. It is usually invisible in the market. Girls like it at first sight and are reluctant to throw it away.

VIP card promotion is different from the general sale and gift discount. The sale and gift discount is one-time, and the gift of VIP card can increase the stickiness of customers and encourage them to spend again. In addition, when customers choose the first product, they will greatly increase their desire to buy other products; This is why we went to the supermarket to buy a bottle of shampoo, and finally got a lot of things back.