Fir Director Of Fashion Talks About Brand Internationalization

As a senior person in the field of clothing industry for decades, director Yao said.

The first is to put forward the brand development strategy, the first to put forward the idea of the designer, the first to complete the standardized shareholding system pformation, the first to build the largest market network system in China, the first to import CIS, the first to become a listed company in China's apparel industry, the first to build an international standard of garment production base, the first to launch the "multi brand and international" fashion, the first to enter the state key construction enterprise, and the first to pass the green environmental certification.

The dedication and dedication of Chinese fir can be seen on the premise of being dedicated and professional.

Began to pcend.

Yao Yulian introduced the internationalization road of Chinese fir brand. Chinese fir has begun to internationalize its brand in the past decade and create "multi brand and international" fashion.

Over the past decade, Shanshan has introduced some international brands. Italy's Marco Azzali and Lubiam were born in France's Renoma, Smalto, Lafancy, South Korea's QUA, Japan's IORI.

According to the different attributes of these brands, Shan Shan gives them different vitality.

Yao director also mentioned that under the background of "all the way" along the maritime Silk Road, Shan Shan and the whole Ningbo fashion industry began to surpass themselves.

With the help of national brand influence, Chinese elements can be imported into fashion products to go abroad.

Under the whole situation of fragmented consumer market, apart from geographical division, more people should be differentiated.

Second, the Chinese garment manufacturing industry.

Expand to the two sides, concentrate on professional conditions, and introduce Chinese elements.

China is a manufacturing base all over the world, to let the ancestors' things and their unique material properties go global.

Third, it advocates lifelong learning and cooperation, and serves for "innovation and responsibility". More Chinese brands can pcend themselves and the country can be strong.

Fourth, we should rely on the Chinese dream to recruit employees from different regions and cities across the region to enrich the family of Shanshan, constantly export professional talents, expand brand influence, export innovative and responsible cultural core, and complement the national brand influence; only in this way can the national brand be more influential.

Of course, as director of fashion, director Yao also shared the trend of fashion and clothing in 2015 under the internet background at the forum.

Yao director mentioned a concept. The whole society is a factory. From another perspective, everyone is experimentation every day. All actions, all languages themselves, are an activity of experimental behavior.

The origin of fashion is triggered by many people in the whole process of experiment.

Any popularity can not be separated from the social activities, cultural forms and some economic ways that people are concerned about nowadays.

The dominant trend in 2015 is the "new materialism". Under this big topic, there are 3 pieces, material focus, history 2, microevolution.

Through many cases, Yao director analyzed the dominant trend of 2015.

Such as cross boundary thinking, using the past primitive existence to stimulate future creation, or creating products and systems based on the basic intelligence of the life form of the basic microorganism.

Finally, Yao director said that how to make personalized and differentiated markets depends on who can get closer to consumers and get close contact with customers.

Yao director mentioned "customization", first of all, clothing should reflect the identity and attributes of this person.

Secondly, he is suitable for and like style, that is, his temperament and quality.

The third question is, what is he going to do?