Yintai 6 Big Play, Double Line Integration To Catch Up With The Electricity Supplier

With the increasingly perfect Internet and ubiquitous channels and entertainment oriented socialized marketing methods, Yintai business has completely changed the old mode of traditional retailing, drawing a new blueprint for the future of China's retail industry.

Compared with traditional retail enterprises, with discount as the main means of marketing and pure online marketing of e-commerce platform, Yintai commercial O2O concavo concave play further moves forward: comprehensive use of online and offline, with Internet as the core of the Internet online cluster, with 44 stores as the main offline cluster, two-line integration form Yintai 020 strong two ends.

It is understood that during the Yintai business O2O concave convex concave day activities, customers can enjoy the shopping pleasure through 6 different ways:

L play 1: "massive explosions, one sweep". In from June 26th to 30th, intime members downloaded the Yintai APP to send 100 silver dollars.

L play 2: "super province action, big brand benefits", in from June 26th to 30th, Yintai net bought meow goods, full 200 yuan minus 50 yuan.

L play 4: "together with girlfriends, welfare", in June 26th, concerned about the WeChat public account of the boudoir circle to get paid 300 yuan to 30 yuan.

L play 3: "make friends with shopping guide", pay attention to Mini Silver WeChat public account, and do not shop for 24 hours.

L play 6: "WeChat shake, shop win win free single", in June 26th, concerned about the store WeChat public account, have the opportunity to participate in a shake to win free.

L play 5: "thoroughly spoiled, spoil ten days", in from June 26th to 30th, Download meow street APP scan code to receive super value red envelopes.

What is very noteworthy is meow goods.

Meow cargo is a commercial level O2O opened by Yintai network and Wulin general store in March this year. The aim is to realize the same customer group, the same brand, the same goods, the same price and the same time, and finally realize the whole network sale with Yintai network as the hub.

At present, there are 84 on-line brands, nearly 20 thousand commodities, and the volume of pactions is rising.

Yintai business has formed Yintai network, boudoir circle, Mini Silver, WeChat matrix and other Internet + pan channel camp.

Founded in 2010, after 5 years of development, it has become an important business in Yintai.

Platform and data center.

Recently, Yintai business has accelerated the integration of Yintai network and offline stores. Meow cargo is a commercial level O2O opened by Yintai network and Wulin general store.

Mini Silver is a marketing service tool directed at the shopping guide.

Synchronize new products, and expand user communication through user sharing links.

Boudoir circle is focused on member groups, urged to socialize shopping carrier, girlfriends circle 3 people in the circle, 1 people consume all points.

Meow street is a joint venture developed by Yintai business and Alibaba, which is a app for selling goods in all channels and improving consumer shopping experience.

The platform foundation is solid, and creativity can burst.

Through the O2O concave and concave Sunday, Yintai business has achieved a comprehensive line of sniping conference with clear theme and comprehensive advantages. This solar term is also the embodiment and distillation of Yintai business Internet + practice in recent years.

Yintai commercial O2O concave convex concave day 6 play a good embodiment of the important role of social innovation marketing.

For example, in the activities of "making friends with shopping guide", customers go to Yintai commercial store to pay attention to Mini Silver and shopping guide WeChat. When they are concerned about the new trend of merchandise, they can request shopping guide to provide shopping consultation and service at any time and anywhere.

And the girlfriends circle is designed to be "obsessed with sharing". One person takes part in activities, everyone gains in the circle, and the multiple effect of social marketing is obvious.

In the Internet + era, commercial gameplay has already broken through geographical barriers.

In the Yintai business O2O concave convex concave day activities, customers can play together and purchase together through Yintai network and other channels in all parts of the country. They can also go to the Yintai store line to scan the code and receive online coupons for further use.

In short, the online discount line can be used to get online discount.