Adidas Launched Its First Marine Waste Sports Shoes

On June 29th, a spokesman for Adidas announced that

The world's first pair of shoe upper is made entirely of recycled marine waste and yarn and filament processed by deep-sea gillnet.

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Environmental pressure drives fashion brands to pay attention to marine protection

In recent years, green and equal environmental protection organizations have often put pressure on fashion brands, which should improve factory conditions and reduce environmental damage.

In this regard, fashion brands compete to introduce policy plans to demonstrate their environmental determination. For example, the Swedish fast fashion retailing giant H&M promised that by the end of 2015, the output of recycled fiber products would increase by three times.

It is reported that the German sports brand Adidas (Adidas) also follows closely.

Subsequently, it announced that it would cooperate with Parley for the Oceans, a public welfare organization, to try to use marine plastic waste to develop product materials and contribute to clean marine environment.

Adidas also said it would phase out plastic bags from 2900 stores around the world.

The consumption of plastics in consumer goods industry is usually at the expense of natural resources, resulting in marine pollution.

According to data from the United Nations Environment Programme (UNEP), this environmental damage will cause at least $13 billion a year.

In April 2015, Adidas said that through recycling with the Parley, the marine waste could be recycled and used in clothing in 2016.

It is reported that last year Holland clothing tide brand G-Star Raw has already launched a plastic jeans recycling line with Parley.

The world's first marine waste sports shoes were born.

In June 29th, Parley gathered a number of creative people in the field of art, music, fashion, design, and science to hold a series of talks at the UN General Assembly.

Among them, Chris Jordan, an artist and environmentalist, documented the intake of lethal plastic waste by wild animals. Captain SiddharthChakravarty is a marine conservation activist. He often patrols on the sea to protect marlin, sharks and so on; Louis Psihoyos has directed the Oscar prize winning documentary The Cove, and now he is executive director of the marine protection association.

The audience learned from this conference that if we don't start to use plastic bottles, use marine food and litter, the world will be terrible.

The biggest highlight of the night was Adidas's announcement of cooperation with Parley to develop marine waste.

And sports shoes.

"Adidas has created the world's first pair of shoes, which are made entirely of recycled marine waste and yarns and filaments processed by illegal deep-sea gill nets," the spokesman announced. "Parley cooperation organization Sea Shepherd (Marine guard) has been tracking illegal poaching ships for 110 days, and finally has collected the illegal nets that have been extended to the west coast of Africa, and the fishing nets have become the raw materials of the first marine garbage sports shoes."

"In Parley for the Oceans, we want to consider the ocean as a fundamental component of climate change," said Gutsch. "Our goal is to raise public awareness and encourage new partners to promote the protection and maintenance of the oceans.

We are very proud that Adidas has taken on this mission and joined us, and has used its creativity to show that marine plastics can be turned into cool products.