Online Apparel Market Scramble For White Hot Traditional Clothing Brand Adjustment Layout Strategy

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Market competition is becoming more and more white hot, especially for the competition of international brands.

Yesterday,

Apparel announced the extensive cooperation with international brands and signed a cooperation agreement with more than 160 brands. The turnover in Tmall will exceed 30 billion yuan in the coming year.

Analysys think tank data show China in the first quarter

The scale of market clothing pactions reached 120 billion 540 million yuan, an increase of 54.1% over the same period, of which Tmall occupied 69.9% market share.

In the past two years, the traditional clothing brands have started to turn online business and enter the major businesses.

Platform to build official online shop.

According to the content of the agreement disclosed by Tmall, Tmall will also be the first choice for more than 160 new brands of international brands.

Among them, 20 international brands will sign exclusive cooperation agreements with Tmall, and the related products of these brands can only be sold exclusively on Tmall platform.

In addition, the Jingdong platform has attracted many international clothing brands to enter.

In addition, mogujie.com and beauty have a share in the field of clothing.

It is reported that in July, the two announced the time when the platform merchants free Commission, which to a certain extent also took part in the clothing market.

Under the impetus of the electricity supplier channel, the traditional clothing brand is adjusting the layout strategy. On the one hand, many international brands originally opened in the most prosperous areas of the first tier cities will go deep into the three or four tier cities in China.

On the other hand, some of the online apparel brands born on the line have chosen the opposite way. They have begun to fight for the market under the market and realize interaction between online and offline businesses.

In the view of the industry, with the arrival of the shop closing tide, the rental cost of the physical shops has also declined, and consumers also have a variety of shopping options. They can flexibly apply two kinds of sales channels online and offline, and realize the connection between online and offline, no matter when and where they can satisfy the needs of customers, that is the real success.