Analysis Of Consumer Psychology Behind "Good Location"

In the market survey of men's pants and pants in Beijing shopping mall, the reporter found that the same area of pants, the sales of men's pants area did not depend very much on its position in the mall, but the position of the women's pants area in the shopping mall had a great influence on the sales of the trousers.

In terms of sales volume, is women's clothing more dependent on store location than men's clothing?

Reporters visited several large shopping malls in Beijing, and found that women's clothing salesmen generally emphasized the importance of "location" more than men's salesmen.

It is an indisputable fact that "the location of the passenger flow is large". However, on the basis of large traffic volume, women's clothing is indeed more dependent on store location than men's sales.

This is due to the unique psychology of female customers in the clothing consumption industry, which enhances the role of "good location" in improving sales volume.

Then, what is the consumer psychology behind the "good location" of female customers?

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing.

Conversely, male customers buy

When I think about my career and identity, I am more concerned about the taste of clothing itself.

The feeling is not as good as the female customers.

When shopping, most female customers like to stroll slowly, and the location is obvious.

For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted.

Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

Female sex

Before buying clothes, there is the idea of "wandering around to decide what to buy". Buying clothes is more random and easier to be "preconceived". First, a brand is seen, and then there is more comparison and fastidious brand seen later.

In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping.

A reporter interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."