Why Is Marketing Ineffective? To Find The Real Reason!

Marketing is the eternal topic of enterprise concern.

If you finish reading this article, I would like to ask you, how would you describe your target customers? Are they your imagination or real individuals? There is no such thing as marketing, in such a market with high innovation cost and homogeneous competition.

I would like to ask, do you think your marketing is effective? I heard many companies, including the media, are introducing their target audience to the audience.

You must be no stranger to such a description. "Our audience is people between the age of 13-25, who love video games and have mobile phones."

Or "the purchaser of Fortune 1000" or "consumers who like to walk and rock climbing at the age of 25-45".

In fact, these are only their demographic statistics. How many companies really know how they feel about the target audience?

These descriptions are also in our business school.

Templates mentioned in class, but these are not worthwhile, because they will hardly provide any relevant information for you to make strategic decisions.

Every year, countless

And the director of marketing will write a lot of plans for these vague target audiences.

But every year they get headaches, so why can't they reach their customers?

For example, you can create a "customer personality" (a virtual folder of a typical customer), with name and appearance, to help your employees contact your target group in a more direct way.

At the meeting, they no longer have to try to hold an abstract customer introduction in their minds. They can simply ask, "what does Sarah think about this?"

In making strategic decisions, it is believed that this simple change will fundamentally change the way companies consider their customers.

Your customers are not population statistics, nor age ranges.

They are not job titles, geographic areas or income ranges.

They are real people.

This sentence looks ridiculous, but many companies slowly forget this basic fact.

As a result, many companies will continue to send their audience less interesting information. "Do you like video games? You will like a company."

"So and so design is particularly in line with your positive lifestyle."

At the same time, their

They only turn around the eyeball, when they see it, they know what marketing wants to do, they will continue to move forward just like you.

If you want to have a real connection with your customers, stop the marketing of Pediatrics and start to understand who they really are, what they really think and what is really important to them.