Mickey Mouse UNIQLO Finished Three Days Of Sales A Day.

Unlike the shops that have sprouted everywhere in China, the growth of UNIQLO has met with some troubles in the US market.

From the end of 2005 to the end of 2014, there were still 39 stores in the US.

Recently, however, UNIQLO has found some new opportunities from the Disney D23 fan conference.

In early August, UNIQLO and Disney announced a large-scale cooperative plan called "MAGIC FOR ALL".

As the first step in this program, UNIQLO set up a counter at Disney's fan conference held in August 14th to sell Disney, man Wei, Picks and Star Wars designs.

And other clothes.

Universo booth at Disney fan Conference

Under the influence of Disney's strong brand influence, UNIQLO's sales situation is very good.

Disney fans are willing to spend ten to twenty dollars to buy a label with Disney imprint.

What's more, Disney, the great God in the heart of John Lasster's fans, has also gone to the booth of UNIQLO, introducing the cooperation between Disney and UNIQLO, and personally designed a limited edition T-shirt.

"Sales on the first day are up to three days of sales which we originally expected, some of which have been sold over 70%."

Chief commodity planning officer, UNIQLO, USA

Director Justin Kerr told curiosity Daily: "we are replenishing the goods overnight, hoping to be satisfied.

Demand. "

At the end of this Disney fan conference, UNIQLO will promote these products on a global scale.

In addition to the fact that the US market is still the focus of UNIQLO, the 5 storey building will be converted to the Disney theme in the flagship store of Shanghai's Huahai middle road.

Through cooperation with Disney, UNIQLO hopes to introduce the brand of UNIQLO to more consumers.

"Some consumers may start buying UNIQLO from Mickey Mouse or buzz light year," Justin Kerr said. "But after trying out UNIQLO clothing, they understand the quality, price advantage and other values of UNIQLO, so it's more likely to become a repeat customer of UNIQLO."

In the future, UNIQLO will further develop more products with Disney.

In the 11 month of this year, the Star Wars series will be launched on the eve of Star Wars: Awakening of the force.

In the future, UNIQLO will also work with Pixar to develop the 2: finding dolly products.

These are only a small part of the cooperation between UNIQLO and Disney.

UNIQLO chairman and CEO Liu Jing has a huge "2020 plan", that is, by 2020, UNIQLO's turnover will reach 5 trillion yen (about 500 billion US dollars), becoming the world's largest fast fashion.

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This cooperation with Disney may help UNIQLO achieve this goal better.