Where Are The Key Factors For Diagnosing Shop Performance?

So-called

The amount refers to the total number of people entering the store, the rate of entering shops = the number of people entering into the shops / passenger volume *100%, the rate of entering shops can directly reflect the quality of the shop atmosphere, if the building is good, the rate of entering shops will be relatively high. If the building sites are general, the rate of entering shops will be relatively low.

Nowadays, many of the fast food products in the market are generally high in entry rate, and the entry rate of high-end clothing is generally low, because the consumer group has been limited.

1, adjust the shop music, choose different music at different time periods, especially emphasize that when the light market is needed, it is music control, which is not noticed by many shop managers.

2, shop lighting adjustment, some stores will shut down some lights because of the boss's "increase revenue and reduce expenditure". It is suggested that even if there is no guest, the shop lights should not be closed, which will give customers bad shopping atmosphere.

3, shop color control, this aspect is mainly through the display to adjust, in the display, there must be thematic and main colors.

4, the adjustment of personnel status, especially in the low store entry rate, the store manager may wish to organize shop personnel to do group calisthenics study, or let shop personnel stand at the doorway and carry out oral propaganda. The so-called passenger flow refers to the number of shops passing through the shop address in a certain time, and this number belongs to our target consumer group.

Here is a special reminder that passenger flow is different from people's traffic. People's traffic refers to those who do not belong to our target customers.

The pivot table directly identifies the peak and slump periods of sales performance, and finds out why there are peaks and slump.

Then, according to this trend, we make different marketing strategies at different stages.

2, shop every season to make the theme of activities, and at the entrance of the prominent position (example: window, table, etc.) for publicity, for example, now belongs to the Brazil World Cup period, this time can use this global event to promote activities, in order to increase our traffic.

3, use business alliance to attract customers, thereby enhancing passenger flow.

The so-called business alliance means using the combination of products to bind and publicize, such as the 8 shops of formal dress and wedding dress. If you take the wedding dress, you can get a thirty percent off discount for the formal store, and you can get a nice gift, which belongs to the business alliance mode.

The so-called experience rate is the probability of customers experiencing products in the shop, the rate of experience = the number of people who enter the shop.

Influencing factors: sales skills, display, service, etc.

1, combined with the sales situation in the region, we will focus on the products (price, color, etc.) that are suitable for local consumers, so as to enhance the interest of customers.

2, by enhancing the sales skills of employees and doing marketing activities in stores, they make a short and effective sales terminology, so that employees can enhance their customers' desire to purchase through this sentence.

3, constantly told employees to enhance customer experience rate, because the rate of experience determines the purchase rate, so that sales staff actively and enthusiastically guide and encourage customers to experience products.