Shopping Centers Are Increasing Their Catering Business.

Reporters learned that in the past two or three years, many catering brands have accelerated the pace of market expansion, showing a phased supply shortage.

However, some people in the industry believe that the expansion of shopping centers is too fast, leading to new homogenization and intensified competition. A few years ago, the rapid expansion of clothing brand homogenization replayed in the catering section.

When consumers choose more, the consumption of food and beverage will become more and more "gust of wind": for a while, the fire is fresh and fresh; for a while, the fish fire has been detected; now the Hangzhou grandma's house is on fire again.

Huang Wenjie, executive director of Guangdong Circulation Association, said that the trend of catering trend is hard to predict, but there is a clear trend of blindly following suit.

It's a bit like stocks, and only a few people make money.

Even if there are characteristics of the cuisine itself, there must be a "fists" selling point that can attract popularity and irreplaceable ones.

Poor tenant capacity, thin profit, once the commercial complex is not optimistic about the catering industry, now it seems that from the supporting role to the protagonist.

In the case of serious homogenization of traditional shopping malls, it seems that we all regard the catering industry as an important means of saving lives and gathering popularity.

Recently,

Hua Jun Industrial Co., Ltd. announced that it plans to invest 25 million yuan to adjust the internal commercial structure of the existing sun Xintiandi, and adjust the first floor to 6 floors of some commercial shops into restaurants and restaurants, and intends to add 13372 square meters of dining area.

Sun Xintiandi responsible person said that the current catering area concentrated in the 6, 7, 8 and minus one, accounting for 23% of the total format, after the increase in the restaurant area, the proportion of the format will be controlled within 30%.

Coincidentally, Guangzhou friendship announced shortly ago that it would reduce the size of the 1/5 of the state gold shop, give way to catering, entertainment and other experience formats.

Guangzhou friendship related personages said that the concrete pformation plan was still under negotiation between the two sides.

However, the direction of shopping center will be pformed to make room for new food and entertainment. The entertainment part will be managed by the Yuexiu housing office.

The Plaza, located in Tianhe business circle, has been known as "experiential consumption" since its opening up. With the progress of business and the change of consumer demand, it is also constantly adjusting its format ratio. Since last year, the proportion of catering has increased substantially. The proportion now stands at 30%.

Li Wenbin, deputy general manager of the planning department of Tianhe City, told reporters that in order to resist the impact of the rapid development of e-commerce and increase the experiential consumption in the field, Tianhe City has constantly adjusted the catering industry. Today, the brand accounts for about 20% of the restaurants.

This year also introduced a number of exquisite fashion restaurants, special food brand No. 8 aquatic products market (seafood supermarket mode) will be stationed in Tianhe City in September.

Reporters last Wednesday lunchtime in the yellow sand west city.

See, the flow of people is still considerable, but most of the whereabouts of the market are shopping malls catering business and children's paradise, pure again, 99 Fen, Macao tofu fishing and other long queues.

Few people are interested in clothing brand stores.

After lunch, the bustling square became quiet again.

Last Thursday, the reporter came to the good Plaza to see that although the crowds in the square were surging, most of the people went to the negative or four storeyed dining areas. The one or two floors were basically "passer by".

Tai Hing restaurant, banquet Jiangnan, Cui Hua tea restaurant, uncle chase and so on have lined up. In addition, there are children's amusement parks and aquarium in the places where people are more concentrated.

In the new world of the sun, "Grandma's home" has become the pronoun of hot, attracting many consumers. The 7 floor of the rice restaurant is queuing up for dinner at lunchtime.

However, after this "tide type" stream of people has gone back, like other shopping centers, other forms of dining and dining are hard to retain popularity.

Miss white-collar, who works near Tianhe City, told reporters that because there are many petty bourgeois restaurants in Tianhe City, the dinner with colleagues and friends will be specially done. But after dinner, they usually go back to work.

It is believed that there is a bad situation at present. If there is a new thing on the market, everyone will try to emulate it and rush to it.

And the best way to avoid this homogenization is to enhance its replication threshold.

Why is the homogenization of catering? Huang Wenjie pointed out that because the food that is currently seen is easy to replicate, for example, the reproduction threshold of dishes and environmental layout is low, so we should try to avoid simple vegetable research and development, integrate more cultural elements, and even integrate elements of technology, culture and history in the catering field. By digging deep into certain elements, we can enhance the reproduction threshold and keep the characteristics for a longer time, so as to avoid the result of mass herding.