Jin Zhaoxi, Designer Of Children'S Clothing: Attention Should Also Be Paid To Adult Wear.

In order to better enhance the design ability of Quanzhou children's wear plate and promote the development of Quanzhou's textile and garment industry, last week, Quanzhou textile and clothing association invited Jin Zhaoxi, a well-known fashion designer and fashion trend researcher in Korea, to bring new ideas for the children's clothing industry in Quanzhou, and comprehensively analyze how to grasp the design of children's clothing from color, fabric and trend.

Jin Zhaoxi believes that to do a good job in children's clothing design can not be like traditional enterprises to predict the trend of fashion, and can not be like "fast fashion" brand like "popular, current production, current sales", there should be a broader vision.

"Do research on orthodox fashion brands."

She said that although the orthodox fashion brand is traditional, it can give consumers a dream of brand culture, and feel the cultural differences of the region through its design.

Secondly, she suggested that children's wear designers should take part in some professional exhibitions. "The exhibition is not only confined to children's wear industry exhibition, but also should pay attention to the exhibition of lifestyle. Many children's clothing actually comes from life styles, such as children's toys, children's household products, and so on, which may spread to the field of children's wear. Some well-known brands should also pay attention to children's marketing activities, because the trend is mutual influence, and the trend of toys may be popular in children's clothing in the next season."

She also suggested that we should pay more attention to the field of children's clothing, which is designed by the brand. As a designer brand at the forefront of fashion, it often represents the trend of fashion. If we pay much attention to it, we can absorb its useful elements and be able to use it for children's clothing.

Jin Zhaoxi believes that the trend is not illusory and illusory. Instead, it should focus on fashion planning and turn the trend analysis into a science.

She suggested that the design of children's clothing should focus on two aspects: first, the popular products in the last quarter, because according to the product life curve, the popular elements of last season can continue for a while, and then go downhill after reaching the peak; the two is the human product of adult dress. "As children's clothing, the influence of adult dress is bigger. Because of the love psychology, many adults dress up when they dress themselves, and tend to buy the same products as adults."

Finally, she suggests that businessmen should plan their projects according to story, color and product series, which will affect the sales of products.