How Can Women'S Clothing Stores Improve Their Sales Performance?

In today's market, there are too many women's clothing stores, countless numbers, so many women's clothing stores provide consumers with more choices, but for women's clothing stores, operators have put forward higher requirements.

In the face of fierce market competition, it is not a simple matter for women's clothing stores to increase their sales volume.

So, what kind of ways should women's wear franchises go to improve their sales?

Store business is a business that gets together. Consumers choose to buy goods of their own satisfaction when they enter a particular trade area.

Keep in mind that consumers can only conduct a direct comparison of products within a very limited range.

Because eating is slightly better than the next store, it can significantly improve the business performance of the store.

Good or bad is the relative result after comparison.

Some special shops, such as shops in tourist resorts, even though the goods are generally, the service level is very hard to flatter, the price is still high, the customers are still busy and the business is booming. The fundamental reason is that consumers can only choose in a limited range, or even have no choice.

In fact, the shops are lined up.

The same is true.

Consumers choose to consume only from limited information and their own direct view.

Store competition is definitely limited competition business, competition mainly comes from "next door" shops.

The next door is a limited area, usually within walking distance of 500 meters.

According to this principle, if your store is a little worse than the next store, it is impossible to do business well, even if it is done well.

A careful analysis of the sales information of store products reveals that there are several products selling well in the specific period, almost every day, the top of the list of shop sales.

If it is out of stock, some customers also book in advance.

These best-selling products are the "on the house" goods of the shop.

If we manage these stores, we can maintain the basic turnover and profits of the shops, and the business of the shops can be carried out smoothly.

Shops will soon be in trouble if they do not have the goods at a specific stage. Shops are all good, that is, they do not sell goods, and they can hardly find the direct reasons for their decline.

It doesn't make much difference either.

If this happens, most of the shops are not in the shop.

In practice, it is very simple. If there are not a few of the top sellers in the sales charts for a period of time, we must pay attention to finding new products.

Bear in mind that there must be commodities and supply of goods.

Experienced shopkeepers know that excellent shop salesmen can easily increase business performance by more than 20%.

Statistical table.

In the modern shop business, more than 60% of the turnover comes from the consumer's decision making purchase behavior, that is, many consumers decide to buy a particular product on the spot.

We know that good store design and decoration, marketable commodity lines, and various promotional activities, knowledge can attract consumers into the store browsing effect. Whether or not to buy depends to a great extent on salesmen's sales skills. Excellent salespeople are sales masters, and can make customers willing to pay their own pockets.

On the one hand, the excellent salesman is the result of learning and training. On the other hand, there are also talented factors. The most important thing is the experience in the field sales of the specific industry.

20% of business performance means more than a few thousand yuan per month or even tens of thousands of dollars per month.