Nike'S Record High Profits From China'S Market

Investment consultant Evercore ISI regards Nike as apple, Google,

In general, the next super large stock market, though China's economic growth is slowing down and highly dependent on Nike in the Chinese market, its share price is still at a record high.

CNBC reports that "Nike is becoming a daily consumer product for every consumer" and is "just beginning" in its journey towards a super enterprise.

Nike's success today depends on the successful use of the pricing strategy, which is a envy of the sports industry with a discount.

Nike found that they had absolute pricing rights for year-on-year goods, and they could also use relative pricing rights when they pushed their products to the high end.

Nike management put forward the plan, claiming that the revenue reached 50 billion yuan at the end of the 2020 financial year.

In comparison, the revenue of the 2015 fiscal year was 30 billion 600 million yuan.

In addition to pricing strategy,

The success also depends on the growing interest of Chinese consumers in sports brands, boosted Nike's online sales, and increased sales of women's merchandise department from 5 billion 700 million yuan a year to 1 billion 100 million yuan in five years.

Two consumer preferences for Nike: pfer from "goods" to "experience", and consumers' attention to healthy lifestyles.

However, due to the European economic downturn, coupled with the downward trend of China's economy and the depreciation of the RMB, these are likely to become a stumbling block on the way forward for Nike.

Nike also faces strong challenges from Under Armour, which grew 32% last year to 3 billion 80 million yuan.

At the same time, Nike plans to expand Jordan (Jordan) and CONVERSE (Converse).

At the same time, seize the opportunity of next year's Brazil Rio De Janeiro Olympic Games.