2015 Ningbo Clothing Festival To Explore The Future Direction Of The Garment Industry?

The first is to see clearly the trend.

At this stage, there are many brands under the brand line or the brand that is being done by the electricity supplier. What is the most talked about? What will be done later? It is discovered online at the end of 2013.

The status quo, whether offline traditional brands or online Internet brands, more than 95% of them do not have their own unique brand imprint, this is very interesting, the seven wolves and other leisure brand men's clothing, they have a good brand awareness, they turn to the electricity supplier when half of the performance is through special sale.

In addition, they will be faced with their own young people who are being cut by a new Internet brand when they are online, and these Internet brands are very small. For example, in 2014, we need to look at the development of the retail industry in the past.

Many brands of clothing business, most of the investment has been given to the platform, and all the money is spent on the platform, so that they can go to auction and spend a little more cost.

The pattern must be to return to the brand and return to the commodity. The first point is to communicate with everyone. We see that the successful offline brand has a great relationship with the previous investment.

Today, in the face of e-commerce and WeChat, if we only look at the channels, there must be some problems, rather than the return of commodities.

Second, find your brand positioning.

We have talked a lot from the traditional retail business field. Today, in the face of the new channel evolution, Taobao, Jingdong and micro business brand are facing new channels, who are our users, what we need to communicate with them in the future, how can we continuously increase their brand premium capability instead of staying in the simple selling situation and investing in channels.

Third, build the sustainability of your brand.

Over the past year or so, we have been providing brand positioning, shooting and visual customization for clothing brands. After the Spring Festival this year, we found that there are a lot of big brands, similar to those of strong and elegant brands. They are facing some new problems. This problem is not realized by themselves. Instead, the platform is against their needs. The platform needs them to communicate with their customers. They need to have their own bright spots in marketing, not just five hundred shops and good decoration styles.

Therefore, it is necessary to build up the sustainability of any brand in the future.

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The last point is more likely in the future.

It is to return to the present. A lot of APP platforms, especially the circle of friends, are specialized in the APP of the gay community. The valuation can reach US $four hundred million in a very short time.

Their valuation is like this, and we do the clothing industry, especially the clothing business people feel that they are like moving bricks, and feel very hard. After finishing this year, we should do the same again next year, which is related to whether we build our business model based on users' perspective.

Beijing iron blood dragon teeth as a military worker, eight VIP members, can do two hundred million sales a year, valuing to more than ten billion, this state of clothing industry in the future should have a very big worth thinking.

Finally, to send you a sentence is not related to the size, but only to the advantages and disadvantages.

Future

Progress is not done online two hundred million or three hundred million. In essence, users do not really approve of the emotions expressed by your products and brands. This is what we must consider in the future.

Much of what I said before is whether you can survive and let the investment see you more valuing.

In the future, there will be some technological innovations and changes that will take place throughout the industry. From 2013 to 2015, the consumer oriented structure has been established. Through mobile phone selection, where to place orders and where to consult, the asymmetrical business will become increasingly hopeless.

How many businesses will be related to consumption experience by 2018? If you only focus on the design and style of the product itself, it is not enough. The consumer experience process and structure are very important.

Consumers are very smart, first highly customized.

Second, hardware.

Third, new ecology and new industries.

All revolutions, to kill your business, will never be your peers.