Did You Catch The Market Of "Running" Economy?

At present, the best area for running development is concentrated in the north, and Zhejiang is also the best area for running in all provinces. It can be seen that the rapid development of running is closely related to economy.

Running is not only physical, but also psychological recognition, like Nike's advertising words "just to praise", fully grasp the inner resonance of female consumers.

It is not a form of life, but also a form of lifestyle. The leisure economy associated with it is also an important area for running.

From September to October, you can find running races you want to participate in every weekend. You can see different friends running in cities and villages, and how big is the "running" economy?

woman

According to the data from the RunningUSA annual report, the proportion of female runners increased year by year, and the number of participants in 2013 accounted for 43% of the total number of runners.

In 2014, the Chinese running white paper also pointed out that compared to 2013, the number of female runners in the country increased by 6.4 times in 2014.

Women's participation in sports needs lower thresholds, mostly for weight control and social recognition, and running helps them become more beautiful.

This is for jewelry, skincare brands,

More marketing opportunities.

Family running economy: "the whole family needs to support your own running dream, so it's better to drive the whole family to run!" a senior runner said in a media interview.

At present, the runner age is concentrated in 25-45 years old, many of them already have their own families.

This year, the Beijing marathon added a "family run" link, allowing more marathon runners to bring their families into the sport.

The economic needs arising therefrom can not be ignored.

Automobile brands, chain hotels, chain restaurants, and even green agricultural brands can consider this marketing opportunity.

Cross country running and outdoor running

It's no longer strange to take a walk while traveling.

Now many cross-country running activities launched tourism suits, so that participants can not only run, but also visit scenic spots and enjoy star rated hotels and other supporting services.

Wanda Group, which sports sports, has just invested in the same way tourism strategically. This move is obviously aimed at opening up the two platforms of sports and tourism, focusing on the development of sports tourism and other leisure industries.

In the future, mass participation in cross-country running and outdoor running will be the upgrading and diversion of the current urban marathon, and the "run" scenery with feet should be more beautiful.

Running + Charity: making running more meaningful.

After the WeChat opened the running platform, its "benefit experts" charity platform actively joined WeChat in running, launched the "donating step" activities, donated donations by netizens, donated funds and materials to charity funds, making public welfare easier.

In fact, the world-famous Boston marathon is also known for its charity.

They specialize in opening up places to charity donors, so that running is not only a sport, but also a mutual help of all the people.

When charities are put in some black labels in China, running may be the beginning of improvement.

For brands, clever use of this opportunity will produce an unusual market effect.

If we want to seize this sports phenomenon as the brand of marketing, it is the key to marketing creativity to understand and dig the motive behind the movement.