Fast Fashion, Top Speed Is Very Fast, Sports Brand Is Catching Up.

Recently, Nike has released its third quarter earnings report, which shows that sales and profits in the third quarter surpassed the first quarter and exceeded the expected revenue.

It is reported that orders for the second half of the year have continued to rise, and orders for shoes and clothing increased by 9% over the first three quarters of this year, of which China's orders grew by 22%.

Today, Nike is still a leader in sports business, with sales amounting to $30 billion 600 million last year. However, as more and more brands join the sports market and compete for market share, for example, in recent years, the emerging sports brand UnderArmour also received $3 billion 80 million in sales last year. Nike is also facing increasing pressure.

According to the financial data, as of August 31st, Nike's performance increased by 5.4% to $8 billion 410 million. On the basis of constant exchange rate, revenue rose by 14% and online sales increased by 46%.

Today, Adidas released third quarter earnings and its profit grew by 10%, thanks to strong sales of Adidas and Reebok brand products.

The company expects annual sales to exceed expectations.

It is reported that its third quarter net profit reported 311 million euros, 339 million euros, compared with the same period last year was 282 million euros.

This year, Adidas has increased its annual sales forecast. It is estimated that total annual sales (currency neutrality) will increase with high number of units, and sales in North America will increase by the number of units per unit.

H&M rose 19%

According to the latest report released by H&M 9, the company's net sales amounted to US $5 billion 450 million in the first quarter, with net profit of US $628 million, an increase of 19% over the second quarter.

It is reported that in addition to the introduction of a new line of make-up products, H&M is also planning to launch a new sub brand.

Meanwhile, the total sales volume of the brand increased by 11% in September, reflecting the improvement of the autumn series shopping.

Compared with the exceptionally warm weather in Europe in August, sales rose by only 1%, but an increase of 16% compared with the same period in July.

UNIQLO's parent company, FastRetailing, recently released its first three quarter of fiscal year 2015 (end of May).

Group revenue grew 24% to 3 billion 270 million dollars, and profits increased 36% to 230 million dollars.

Behind the overall figures, China and South Korea contributed most of the revenue, while the US and Japanese markets did not perform well.

At present, UNIQLO has 814 stores in Japan, and 767 stores outside the country, including 442 in Greater China.

In the 2015 quarter of fiscal year three, China's revenue rose 42.5% in the three quarter, and 25.2% in operating profit. The first nine months were 481 billion 800 million yen, up 47% on the year, and 55% to 51 billion 900 million yen in business profits.