Jingdong Signed A Strategic Cooperation Agreement With Korean Fashion Association

The signing of the Korean Fashion Association by Jingdong will introduce more Korean fashion brands. This is another innovation in fashion strategy of Jingdong's clothing and household products, highlighting the increasing professionalism and internationalization of Jingdong's dress home.

In December 16th,

Signed a strategic cooperation agreement with the Korean Fashion Association, the two sides will give full play to their respective advantages, in-depth cooperation in the brand and marketing level, to help more Korean fashion apparel brand touches the Chinese market.

Jingdong will set up the Korean fashion Pavilion, bringing the latest fashion of Korean fashion to Chinese consumers, which means that Jingdong's internationalization strategy will fall further, and the fashion layout will continue to deepen.

On the same day, Jingdong and

The strategic cooperation conference was held at the JW Marriott Seoul Hotel in South Korea. Yuan Dayuan, vice president of Jingdong group and President of the clothing and home business division Xin Li Jun, attended and delivered a speech with the president of the Korean Fashion Association. Chen Wan, general manager of the overseas business department of the clothing business division of Jingdong mall, signed a strategic cooperation agreement with the Korean fashion association director Kim Chan Chan. Hundreds of South Korean well-known enterprises and businessmen representatives came to the scene and learned about the Korean Korean fashion house and related investment matters.

Xin Li Jun, vice president of Jingdong group and President of clothing and home business department of Jingdong mall, said that with the continuous input of Korean culture, Korean fashion clothing brand is loved by Chinese young consumers.

Jingdong hopes that cooperation with the Korean Fashion Association can introduce more high-quality Korean clothing brands to provide more fashionable choices for Chinese consumers. At the same time, Jingdong's rapidly growing market share and endorsement of quality endorsement will also provide partners with access.

The "green" channel has become an important bridge for the brand party to communicate with the users.

It is reported that the Korean clothing brands such as BASIC HOUSE, HAZZYS, BEAN POLE, and the TEENIE WEENIE and SCOFIELD of the Korean affiliated group such as the Jingdong platform have been welcomed by Chinese consumers. In the 618 years of Jingdong's promotion in 2015, the sales of HAZZYS increased by nearly 40 times.

Yuan Dayuan, President of the Korean Fashion Association, said: "as one of the largest e-commerce platforms in China, the internationalization strategy of Jingdong has provided a broad platform for the Korean fashion brands to enter the Chinese market. The Korean Fashion Association is very pleased to promote more high-quality Korean fashion products into the lives of Chinese consumers, and also has confidence in the cooperation between the two sides."

Not long ago, Jingdong set up cooperation with the famous Korean brand Stylenanda, the famous Korean high street fashion independent designer platform ATRIA, and the Korean fashion business platform we make price.

The cooperation with the Korean Fashion Association will introduce more abundant local brands through the general trade or cross-border electricity supplier mode, and further intensify investment promotion. This is a more in-depth strategic move.

According to the industry analysis, this is another innovation in fashion strategy of Jingdong clothing and household products, highlighting the increasing professionalism and internationalization of Jingdong's clothing and home furnishing.

I believe that with the continuous deepening of Jingdong fashion strategy, consumers will get more diverse international fashion products, and more excellent international brands will also gain broader development space and better marketing platform in Jingdong.

It is reported that Jingdong launched the online activity of "staying indoors and buying all over Korea" in the same period, and consumers can experience Hanfeng fashion ahead of time.