Don'T Miss It! 30 Years Experience Of Costume Veterans

It has been more than 20 years since I was engaged in a clothing retail store for more than 30 years, because my parents opened a clothing store in 80s. At that time, I occasionally looked at a shop and worked as a shop assistant.

The climax and the low valley of the industry are coming along all the way. All tastes are sweet and bitter.

From retail to clothing wholesale, otherwise I will not share the experience of purchasing 100 thousand of these products.

First of all, a point of view: selling clothes is selling styles, many styles and fast updates, so that we can firmly grasp the customers.

For example, the clothing of the Volkswagen brand is Spain's ZARA brand, the world's first sales volume, second is HM, their common characteristics are many styles, fast update, ZARA's new products from design to production in pportation to the shelves and then to the next shelf, the whole process is 12 days.

HM is 21 days, and the average time in the world is 2 months.

There are thousands of styles in the shop, and every day there are new shelves.

Commodity discount rate is short because the cycle is short, the discount rate is very low only 5%, the world average level is 25%, so that we have made more profits and substantially reduced the inventory rate, so the discount rate is low, and the storage cost has been reduced.

There is an old Chinese saying, "goods are rotated".

For example, two, the buyer bought the satisfactory clothes in the store, or did not buy them. As long as he recognized your store, he would say "when did I have a new notice" when he left the shop. The old customers often called the store to ask "do you have new models?" when the store only got the new money, they would call the customers everywhere. We got a lot of new models. Let's try it quickly!! no new customers would have no customers, the shops would be pools of stagnant water, and eventually they would go to recession and then close.

Second point of view: there is no Zhu Geliang in the world, no one can predict what kind of best seller.

The trend of change is like a woman's mood, which makes people unpredictable and changing. Even though Zhu Geliang is still alive, there is no way to predict what the market needs, what color and style are best sellers.

No designer, marketing guru, salesperson can confidently say that my goods all achieve 100% sales and achieve zero inventory.

To sum up the above 2 points, we come to a conclusion that the 12 words are the eternal truth of getting goods: many styles, quick updates, more money and less quantity.

Friends will ask: how can we design more styles, update faster, get more money and get less quantities? Are there any specific criteria? What is more important is how to achieve it?

I'll tell you the standard first.

What is the style: 30 square meters shop for the first time

There are 200 - 300, the standard is about 70 - 100 for every 10 square meters, so that the standard can be satisfied.

What is the update fast: update quickly, the new style of the weekly account for 20 - 30% of the total style, the new monthly account for the total amount of 50 - 70%, the average daily 5 - 8 new goods on the shelf, such a standard is called the update fast;

What is more?

Take less: take the same price, pick the colors of confidence, one color, 3 yards, 2 yards, 2 colors, 4, 100, 40%, and above.

By comparing the above criteria, have you done it? I believe that if you do, then my experience of getting goods is not worth 100 thousand.