Li Bin Enters The Red Star, Which Is To Challenge The Home O2O.

Today, Hongxing Mei Kai Long announced that Li Bin, executive vice president of COO and operation headquarters of former Suning, was appointed president of Limited by Share Ltd.

In the future, Li Bin will be fully responsible for the Internet business of red star.

The announcement said Li Bin will be mainly responsible for the "Internet +" development plan of the red star, and the implementation of the O2O strategy of red star and its specific management of online and offline operations.

Li Bin said that the factors that attracted him to the red star are the new management concept of chairman Che Che, the free space for him, the corporate culture of the red star, and the home industry.

Challenges.

"

The industry has a high sense of experience and non-standard industry characteristics, which is destined to the red star, the Internet road will be very different from other enterprises.

Li Binru said.

It is reported that Li Bin worked in Suning for more than ten years. He was responsible for the procurement of black power in the early days, and was very strong in the field of procurement. He was later promoted to be assistant general manager of Suning Appliance Marketing Headquarters and general manager of communication department.

Starting from August 2011, he replaced Ling Guosheng as the general manager of suning.com. With the restructuring of Suning's organizational structure, from 2012 to 2015, Li Bin's position went through the pformation from executive vice president of suning.com to executive vice president of operation headquarters, and then to vice president of COO and operation headquarters of Suning cloud business group.

Last October 12th,

Officially announced his resignation on micro-blog.

It is understood that the home circulation giant Hongxing Mei Kai Long, is now in a desire to break through in the electricity supplier.

Last June 26th, on the day of the launch of the red star in Hongkong, Che Jianxin announced the three major moves in the new year, one of which is to accelerate the layout of O2O.

"We spent 110 million yuan in the past four years to try to do all kinds of electricity providers, explore a suitable home business road O2O."

Previously, Che Jianxin also revealed that 10% of the funds raised after the launch of the red star will be used for the research and development of the O2O platform.

Insiders analyzed, "Li Bin is responsible for the reconstruction and upgrading of the O2O business of red star, and can learn from the Internet pformation of Suning group, and build the development base of group O2O through the upgrading of offline channels, so as to really get through online and offline."