Look At The Brand Promotion Of Designer Brand Together

In January 25th, California LOS GATOS-, with the aim of pursuing "high quality", "high value" and "high creativity", confirmed cooperation with Centric in Shenzhen. It will use Centric product lifecycle management (PLM) solution to enhance brand power.

Shenzhen Weiyan dress Limited by Share Ltd was founded in 2002, the company is headquartered in Shenzhen, is a design, production and sales of high-end fashion women's brand enterprises.

Wei Yan currently has two women's clothing brands, "EIN" and "PURE TEA tea".

Ye Lin, the founder of the brand, maintains the design concept of clothes that do not pursue luxury clothes and want to be comfortable, so as to find a better fit for the needs of the heart.

Respecting the balance between nature and human beings, presenting diversity of clothing with design aesthetics, and creating more confidence and wisdom for life.

EIN self

At the very beginning of creation, the most authentic pursuit of aesthetics and life is to feel the truth and beauty from simple and practical life, and to deduce the essence of the series of clothes that represent the urban literary and artistic style: three independent products lines, E, I and N.

After more than ten years of trial and precipitation, EIN continues to write the beauty of life in the name of fashion.

An idealistic belief and persistent character have become the attitude of a living person.

PURE TEA tea, Oriental art style fashion brand, design inspiration from quiet, slow, exquisite life intentions, this is also the sentiment of Oriental people.

Calm and open, emotion nurtured, through the perception of body and mind, let people re-examine and discover their true intentions, so as to find the respect for others, the world, and all things in nature.

As a leading brand of domestic women's wear designer brand, Wei has been trying to make internal management more optimized, hoping to strengthen the planning, design, research and development of commodities.

Management capabilities such as development and other business links, with a view to achieving brand DNA precipitation, shortening development cycle and improving product quality.

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"We hope to optimize management through PLM software and enhance our brand competitiveness," said Ms. Ye Lin, founder of brand. "We focus on four aspects: Commodity planning, creative design, product development, and accessories development.

According to the business characteristics and requirements of Wei Yan, corresponding solutions and suggestions are provided by Centric.

Commodity planning, Centric assists Wei in drawing lessons from the leading international practices, and will set up systematic plan execution follow-up management to assist the improvement and perfection of brand planning ability.

Creative design is a very stressed part of Wei Yan as a designer of women's clothing. Wei's design and research team has excellent creative ability and rich practical experience. Through the Centric 8 PLM, the design assets can be better managed to meet the cooperation and communication between the upstream and downstream departments of the team, and give full play to the creative ability.

At the same time, for product development, Centric will assist Wei in building PLM design management platform, establishing standardized management mechanism for creative design, improving production efficiency, effectively controlling cost control nodes, and enhancing enterprise's commodity management capability.

Externally, Wei will build stable management information on the supplier's resources through the standardized information database of building accessories, ensure the stability of the brand material style, and monitor the risks and delays in real time development.

Speaking of cooperation with Centric, Ms Elin said: "Centric brings us the most advanced experience of commodity management solutions in the industry. We hope that through the in-depth application of PLM platform based on commodity business strategy, we will establish an enterprise level commodity management capability to achieve the promotion and application of multi brand PLM."

"We are very pleased to be partners with Wei Yan. We share our most valuable technologies and products with our customers and expect to bring value to them," said Centric software global CEO Chris Groves. "We are really looking forward to a new start with Wei.

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Shenzhen Weiyan dress Limited by Share Ltd

Founded in 2002, EIN is the fashion women's brand of Weiwei dress Limited by Share Ltd in Shenzhen.

Devoted to disseminating Nordic Life Aesthetics: bringing beauty and quality life to modern women.

For a long time, the brand insists on emphasizing quality instead of material values. With the idea of returning to rustic luxury, it is good at deducing the texture and color of fashion with natural materials such as linen, linen, wool and so on. It advocates the freedom of the heart to win the love of customers in different fields, such as urban white-collar, literary and artistic women, fashion and creative people, and so on, and opens 200 shops in 110 cities across the country.

Centric Software

Centric software, from Silicon Valley headquarters to offices in various fashion cities around the world, is constantly innovating for the most famous brands of fashion, retail, footwear, luxury and consumer goods.

The most important product of the company, Centric 8 PLM, provides customized product planning, product development, and product development for the rapidly developing consumer goods industry.

Business planning, quality control and product style collection management.

The Centric Centric solution, as an extension of Centric 8 PLM, is tailored for small businesses, enabling them to directly learn from the industry's innovative technology and key industry knowledge.

Centric software has won many industry awards, including the Frost, Sullivan, the retail, fashion and apparel industry PLM PLM global product differentiation Excellence Award. It has also been named one of the world's top 100 Private Companies Red Herring.

Centric is a registered trademark of Centric software company.

Other brands and product names belong to their respective owners.