Coach's Initial Earnings Report Is Intended To Stimulate Stock Prices.

As a luxury brand in the winter of 2015, it brought almost fatal blow to the fashion industry chain led by luxury brands.

The recent earnings season has made us aware of this weak environment.

However, some brands have been "bottoming out" and are "improving".

For example, Coach.

It is revealed that the increase in revenue is mainly due to acquisitions.

Stuart Weitzman's achievements and its strong growth in Europe and China.

Early Tuesday, the stock market rose sharply to nearly $9% to $33.04 as a result of good news from preliminary earnings data. Coach

Investment bank analysts will also Coach

From reduction to possession.

The US luxury brand has recorded a decline in revenue for the 10 consecutive quarters. However, the latest data show that the company's revenue grew by 4.5% to 1 billion 270 million dollars in the four quarter of December 26, 2015, while the net profit was $170 million 100 thousand, compared with the US $183 million 500 thousand growth in the same period in the 2014 fiscal year, but exceeded analysts' expectations.

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It is no better to "pull the trigger and move the whole body" to the current pattern of China's economy.

Recently, China's tourism consumption has a strong impact on the development of the global retail industry. Since Hongkong was no longer a "shopping paradise", it has attracted worldwide attention since it once fell into the doldrums of retail trade.

And Japan, which also relies on tourism to boost its economic development, is likely to follow Hongkong's footsteps.

Since the recent decline in the RMB index has led to a slight depreciation of the RMB against the Japanese yen and the Hong Kong dollar, the yen has depreciated by about 10% since last July, and the renminbi has surged by about 20% against the Japanese yen from July 2014 to July 2015, which has led to doubling the number of visitors to China in the past year.

However, since July, the devaluation of the RMB has reduced the number of Chinese tourists visiting Japan, which has also aroused the official market vigilance of Japanese tourism, thus increasing tourism publicity to European and American countries, hoping that the Japanese consumer market will not be oppressed by the sharp decline in the number of Chinese visitors to Japan.

Nevertheless, the number of visits to Japan still began to fall from more than 590 thousand people in August, and reached the lowest level in December.

However, it is still a record high and has become Japan's largest foreign tourist destination.

The most popular Chinese tourist in Japan is to buy luxury goods, because luxury brands still have a small price difference in the Japanese market compared with the mainland of China. Therefore, the purchase of luxury goods has become a more important objective for Chinese tourists visiting Japan. Meanwhile, the lack of domestic demand in Japan has also become an important point for the Japanese to consolidate in the luxury market.

However, with the depreciation of the renminbi against the Japanese yen, the cost of tourism consumption has increased, and domestic economic growth has reached its lowest level in 25 years, which has weakened tourism consumption demand.

As a result, the Japanese tourism industry has stimulated the retail sales growth.

To avoid stepping into the retail industry of Hongkong, Japan should develop other industries to shift its dependence on Tourism in addition to increasing tourism publicity to Europe and the United States.

What is more interesting is that in the Japanese market and the growth of the Korean market, some brands have switched to the Japanese market and the Korean market. For example, Dior has opened the world's largest flagship store in Japan, and Adidas has followed closely, all of which show the attitude of luxury brands.

However, the luxury brands who are waiting for market feedback may disrupt the pace of these brands with the depreciation of the renminbi against the Japanese yen.