"Internet + Traditional Manufacturing Industry" Is A Breakthrough For Small And Medium-Sized Garment Manufacturers.

The development of Internet and social networking has improved the mass consumer's demand for personalized needs. Young people began to abandon the pursuit of branding, and began to pursue goods and services that reflect individual appeals. With the change of consumer demand, the cost logic of big products, large production and large channels in the economic mode of enterprises is also undergoing tremendous changes.

When the mobile Internet and the Internet of things make everything online, and even the boundaries of virtual and reality become increasingly blurred, the manufacturing industry is still talking about "product economy creates wealth myth" will only let itself drown in the vortex of the market economy. What we need to do is to make good use of the Internet technology tool, improve labor productivity, return to the source of enterprise value, accomplish industrial innovation in manufacturing industry, achieve standardization of technology, standardization of service and standardization of information collection, so as to realize the strategic construction of one-stop service platform of Chinese garment industry with "big platform and big data".

　　 Han lion (clothing) group first proposed " Internet plus The traditional manufacturing industry's strategic thinking is to make use of the Internet and big data to promote closer coordination between the production and market demand of garment manufacturing industry, to achieve innovation in production technology, lifestyle and management mode, and to improve the ability of manufacturing to adapt to the market. Instead of simply subverting traditional industries, this measure is to use new data means to optimize the operation mode and service mode of traditional manufacturing industries, and create incremental value for consumers, customers and enterprises themselves.

Small and medium-sized manufacturing enterprises lack sales channels and private brands, and processing plants only engage in production in the value chain. They do not have control over downstream consumer needs and research and development designs. "Multi variety, small batch, quick refurbishment, personalization" has gradually become the mainstream of consumer demand, and the manufacturing system of manufacturing enterprises must be able to "catch up" the personalized demand of vigorous development. Han lion (clothing) group proposed the strategic cooperation mode of intelligent chemical plant spanformation. It not only helps small and medium-sized manufacturing enterprises to upgrade and spanform, but also speeds up the spanformation of traditional services to modern service industries. Cloud data "Center" and "mobile wardrobe function experience car" and small and medium-sized manufacturing enterprises, through the Internet fast data spanmission mechanism, the perfect combination of downstream market demand and upstream production, shorten the distance of cooperation area, make small and medium-sized manufacturing enterprises become customized personalized product service stations, solve their order instability, design and research personnel shortage, technical equipment backward and many other difficulties, complete the collaborative innovation of technology and information data, complete the whole industry chain cooperation and win-win online production industry belt.

Han lion (clothing) group will further promote the cooperation development of the whole industry chain in the garment customization industry, and provide a strong development basis and case reference for the small and medium-sized garment manufacturing enterprises to cross the embarrassing situation. It will also become a new development cooperation idea in the development of traditional garment manufacturing industry.