In The Three Quarter Of The United States, The Name "Wonderful Flower" Has Been Sold Vigorously.

The post-90s Internet culture has been regarded as a marginal culture with bold and distinct personality and anti traditional characteristics. However, with the popularity of Metersbonwe's "wonderful flower", 90's speech full of personal characteristics has gradually become a style that has been recognized by the media.

Metersbonwe brand and "in recent years"

The surge and expansion of core audiences has become a topic of phenomenal level.

The brand development track of the two giants' younger and mainstreaming is the success of the mirror image marketing mode which seamlessly connects brand with entertainment.

With official production rather than UGC content, the mainstream concept group with the characteristics of the times and the core culture of the Internet has been brought out by using self-made speech network variety, which seems to be a greater gain for Metersbonwe beyond marketing.

In 2014, the first year of the Internet homemade program, all kinds of homemade programs were springing up all over the world.

Metersbonwe, the chief sponsor of "fantastic flower", has its brand new strategy since its first two seasons.

In the third quarter of 2016, the total amount of investment in the 300 million seasons was huge. In 2016, APP, a fan of the "wonderful flower", was named "wonderful flower" in the third quarter.

Metersbonwe's three consecutive title not only verifies Metersbonwe's recent brand strategy trends and marketing trends from one side, but also confirms the fact that Metersbonwe has successfully "circled" 90 or even 00 young groups.

From "strange flower theory" to "no ordinary road" to the first season.

"The creation of sub brands, and then to the three consecutive" wonderful flower "continue to enhance brand reputation, in-depth social marketing operation, Metersbonwe these moves can be called exceptions.

This kind of excellence can be said to be the textbook level of Internet based business operation.

The success of Metersbonwe's whole line marketing lies in grasping the minority's bold and uninhibited minority values in the early stage, and then boldly displaying "a wonderful few people" in the successful commercial content operation.

This distinctive concept of "wonderful flowers" and "not taking the unusual path" has been amplified and displayed by the public image of the "wonderful talk" program itself and the Metersbonwe brand, and has become the representative of contemporary mainstream youth culture. The trend of the "wonderful flower" has become the strongest endorsement of the fashion culture.

In the past, the "exotic flowers" were the most powerful phenomena of the two giants to tide over the popular culture.

"Wonderful flower" has become a model of the Chinese network ensemble, and also gives the impression that Metersbonwe's "live and play" brand is more widely disseminated.

The popularity of self-made network arts is complementary to the popularity of current popular Internet culture. Fresh, personalized and dynamic content combined with innovative entertainment mode has laid the foundation for contemporary entertainment culture.

The multi-faceted and multi-level resonance of corporate brand and entertainment content can be described as the ideal state of Internet marketing.

At this point, Metersbonwe can do the best: starting from the first season of "wonderful flower", Kim's owner went to the "gag" at the scene of "golden vote" to personally complete a series of interactions on the spot.

Metersbonwe interprets the mainstream entertainment brand's entertainment programs that are still in the "marginal values" at that time.

Accurate positioning of the crowd, the circle of content marketing - Metersbonwe has been called netizens "put away the burden of idols" and "put down all the body funny"......

Nowadays, the national big brand, which has "dumped the burden of an idol", has successfully won the young group by virtue of its brand interpretation and the content and marketing operation of the whole layout.

Rather than the quality of Internet marketing thinking is a commercialized utility model, rather than an extreme "audience oriented" Radicalism, the brand is no longer a gaze gaze, but a two-way interaction with consumers in the common value resonance. In this interaction, the most accurate marketing is achieved and the best experience feedback is obtained.

This is the most satisfactory answer that Metersbonwe submitted to consumers after the first two quarters of Iqiyi, and it is also a direct result of the joint efforts of enterprises and entertainment platforms and multi-level seamless docking.

The sub brand "fan" has the advertising slogan memory of up to 45.8%, and the excellent performance of the three consecutive "wonderful flower" indicates that the strategic expansion of its brand is becoming more successful.

Not only because it accurately grasps the resonance of contemporary young people's values, but also because Metersbonwe has grasped the way of Internet integrated marketing strategically, it has done enough articles in emotional marketing and value resonance.

From the market strategy orientation of the circle group, the multi-party distribution of marketing to the brand impression and the integrated communication mode of content operation, Metersbonwe has successfully developed a "spicy" brand impression group of young fashion and vitality.