Alibaba Combating Brush Counters Encountered Judicial Dilemma Brush Industry Scale Exceeded 600 Billion

In March 15, 2016, CCTV financial channel "

"Exposure brush list problem.

In this regard, I learned from Alibaba's two small two, Alibaba search product leader and Mr. Wang Yan, senior security expert of Alibaba platform management department.

According to the briefing, Alibaba's attack on the brushing list is very severe, and the scrubbing businesses will not only be deducted and shut down, but more importantly, the scrubbing shops and goods will be "reduced right", which means that there is no chance to display.

At the same time, the volume of suspected pactions will not be included in the Alibaba earnings report.

Most of the shops involved in the scrubbing were deceived by their hands. "

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Brush scale industry exceeded 600 billion

Most of the shops were deceived.

On the afternoon of March 16th,

Hangzhou Xixi headquarters, I see Alibaba search product leader letter.

Although it has just passed, the letter of thought has dealt with "brush management" for seven or eight years.

With the rapid growth of e-commerce, the brush list has changed from a few minority behaviors in the past to an underground industry chain that everyone can stretch out.

It is understood that in China, the fictitious trading products or services for emerging Internet businesses such as electricity providers and O2O are worth up to 600 billion yuan.

We have accumulated a large number of experience and technology in combating brushing orders, Alibaba has formed a complete online paction automatic identification system.

Whether there is brushing behavior in store is clear from the background data.

"So most of the merchants who cleaned the bill were cheated by brush groups.

How much you brush up and how much we will remove from you when we punish.

The sales volume and the penalties received are not directly proportional.

Said the letter.

And for external rumors, Alibaba paction volume is based on the brush list, think letter said, suspected of scrubbing pactions volume will be eliminated, not included in the earnings report.

"Alibaba group is in good condition at present, and in the long run, only a few businesses are still brushing the bill. We do not need to buy such a single paction volume to bring ourselves down!"

Lack of effective and effective legal system

Brush hands high profile set up company

Wang Yan, a senior security expert in the Alibaba platform management department, has long been responsible for the attack of false trading groups under the line.

In September 2014, a micro signal called Ge Ling attracted the attention of the Wang Yan team.

The micro signal is often in the circle of friends in the sun to recruit a single hand of the bulletin, and claims that the list can not do much, earn 3 million in a month, the electricity supplier turnover depends on him.

After many surveys, Wang Yan found that GE Ling registered a business company in April 2014, specializing in brushing orders for merchants.

From November 2014 to early 2015, the company had a total of 8 million 970 thousand yuan, and 79 sellers pferred to ge Ling, and 32 sellers wrote the relevant information.

In the face of this situation, Wang Yan's team did business on the one hand and obtained evidence. On the other hand, he sealed off his brush account with Ge Ling.

When he saw his more than 3000 brush account was sealed, Ge Ling finally said that he would dissolve the company and no longer touch the bill.

Although he knocked out Ge Ling brush regiment, Wang Yan understood that he and his team still lost.

Because Ge Ling was not really punished for the brush list.

In dealing with Ge Ling, Wang Yan tried to seek legal support and call the police, but because there were no precedents, Ge Ling was not punished by law.

"After the wind is over, he can hire another group of people to continue his company.

In addition to the title number, what can we do if we punish the merchant for money? "Wang Yan said helplessly.

Ecosystem deterioration

Eradication of brush orders requires full social participation.

According to the Ministry of commerce data, the total retail sales of consumer goods in China reached 30 trillion yuan in 2015, while China's total online shopping volume exceeded 4 trillion yuan, ranking first in the world.

Under such a big background, various electricity providers and O2O platforms are constantly emerging.

Under the background of fierce market competition, many businesses have taken risks, and even some electronic business platforms have taken the wrong way to maintain false trading volume in order to seek continued financing.

But in the letter of thinking, it is no doubt that it is to cure poison and quench thirst.

The "brush list" destroys the entire business ecosystem.

Under the traditional line, consumers can see objects and build trust through observation.

And the electronic business platform, we can not see the real thing, can only be judged through the credit system.

This is also the core value of the electronic commerce platform. Once the system is destroyed, the consequences will be unthinkable.

Said the letter.

But nowadays, under the demand of vigorous brush demand, more and more ordinary people are involved in the brush industry.

Many of them are college students and housewives.

We use our spare time to clean up our bills and earn extra money.

"We must not rely solely on Alibaba or e-commerce providers to solve the problem of fraudulent sales.

First of all, in law, the organizers and businessmen should be punished forcefully.

Let everyone realize that the brush list is wrong and immoral. Only by forming a consensus of the whole society and refusing to clean up, can the electricity supplier environment be improved.

Said the letter.