French Connection Changed Designer Losses Widened But Stock Price Rebounded

A good designer Clothing brand It's the soul. Designers who are not suitable for brand positioning are sometimes nightmares for brands. For example, after Gucci changed the design director, the vitality of the brand was moved away. Recently, French Connection released its earnings report, although the loss continued to expand, but French Connection, which changed the design team, finally hit the bottom.

Group operations director said that the bad performance was caused by the serious problems of the 2015 spring and summer series. Unsalable However, in the autumn and winter series, Same store sales A high increase of 6% has been recorded. The reason is that the group has replaced some members of the design team, and the design director is also changing the queue.

Due to its annual operating losses in 2015, French Connection said the group announced that it would not pay dividends this year because its losses continued to expand and it failed to make profits for fourth consecutive years. It is reported that in the 2015 fiscal year ended January 31, 2016, the group's annual revenue fell 8% to 164 million 200 thousand pounds, while the same store sales recorded a larger decline of 6.4%, while sales of retail outlets also fell to 92 million 400 thousand pounds by 10.6%.

On the other hand, because of the group's recovery plan for the construction of manpower, it has been announced recently that its financial controller, Lee Willams, has been excavated from ASOS.

Therefore, although the group's losses have reached five times, due to the prospect and ability of the recovery, the stock market has narrowed a huge decline on the same day, and it picked up 44 pence on Monday. Since 2016, French Connection has gained more than 22% of its share price.