Is A E Ropostale Frequent Layoffs Is This "Play"

After being crushed by many parties, American teenage apparel retailers have finally been unable to withstand the pressure of a brand.

A e ropostale has released its earnings recently. It has recorded losses for 13 consecutive quarters, and the group is in danger.

It is reported that

Supplier Li Fung Limited asked the group to pay cash for shipment, and poor A and cash flow caused ropostale MGF unable to pay cash. On the other hand, Sycamore Partners, a private equity fund behind the bank, no longer provided products to the group.

After major layoffs in 2014,

The revival of business remains hopeless. In January, it announced another 100 redundancies, accounting for 13% of the total workforce, with the intention of reducing the pre tax expenditure of $3500 to $40 million in the 2016 fiscal year.

Nevertheless, it comes from both sides.

The rolling of Hongkong Li Feng Group and MGF has forced A Er ropostale to be more confused.

Affected by the messy and tense news, A ropostale's stock surged 47.26% to 0.3166 dollars yesterday. Since January 2016, the group has completed a nearly 100% rebound, but the market believes that this will prompt the group to consider selling.

Therefore, for the group, there is no alternative but to go bankrupt and choose a supplier.

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Perhaps five years ago, when the smartphone began to spread, it still followed the traditional form of publicity for the luxury industry. How can it not be imagined that digitalization is already in sight and will slowly erode the brand's so-called arrogance.

But what can we do in the face of interests?

Can you imagine that one day, the big model Karlie Kloss's virtual image goes through your living room, wearing the latest series of Givenchy, showing you all the details of the skirt and the softness of the fabric, making you heartbeat and making a decision to buy it? But in the future, this dream will come true.

The latest convergence of fashion through screen is probably one of the most important ways to rely on the industry.

This way, from the past official website, Facebook, twitter, and the simplest Gif, allows consumers to use this intuitive form to capture the details and aesthetics of the brand.

Burberry may be the industry's leading trend adaptation capability among the big names.

In January this year, it released the men's wear and women's wear show through Apple TV. This is the first time the brand has landed and the response has been good.

Snapchat, as the new popular video software, is also popular with brands such as Rebecca Knoff and CK.

Recently, there are hot articles about VR and AR, but for luxury goods, step by step is more important.

Then, through the video software of brand interaction with consumers, what forms of innovation will be available to meet with you? It is unquestionable that young consumers who like fresh food are obviously more willing to buy than the brand imaginations.