The Pformation Of Traditional Retail Industry Is Not Very Difficult. The Key Is To Overcome Inertia.

An insider from the Beijing Wangfujing group told reporters that the 3 billion increase in the company's announcement at the end of last year had not yet been listed below.

In December 31, 2015, the Wangfujing issued a fixed increase plan, which was planned to sell 130 million 321 thousand and 500 shares in 23.02 yuan / share, and the total amount raised was 3 billion yuan. It will be used to invest in multiple shopping center projects and O2O full channel projects, aiming at improving the strategic layout of the company's business format.

"Still waiting for approval, the money is not yet in place."

The insider told reporters.

"We work hard, but we are really confused in private."

The above official told reporters that the traditional retail outlets were left behind, and the impact of the electricity supplier on the entity was huge. The traditional retail practitioner has no doubt that his consumption habits have been affected by online shopping.

Will the future pure online shopping replace the existing physical store? "I'm not sure. Let's take a look at it."

He said.

The decline of traditional retail is "boiled frog in warm water".

Because still can collect rent, there is no power to adjust the train of thought timely according to the impact of online shopping, and make changes that meet the needs of the current consumer demand.

In fact, in the choice of immediate interests and long-term interests, traditional retail makes more immediate choices, and it is a similar choice that slowly disappears the customers of traditional formats.

According to the data provided by China Chain Association, the negative growth of China's physical retail industry for the first time in 2014, and the employment volume in the industry dropped by 1.3% over the same period last year, which has been developing rapidly for many years.

The first negative growth; in 2014, the entity chain store operating area also fell for the first time in 2.3%.

From January 2014 to November, sales grew by 11.4% from the previous year to 8.8%.

This set of data reflects the real situation of traditional retail.

12 companies involved in supermarkets, hypermarkets and convenience stores accounted for 50% of the company's revenue decline. Net profit fell by 3/4 and net profit margin was only 0.92%.

At the end of March 2016, there were 88 companies listed in the 93 retail companies listed in the retail revenue research rankings of the retail business listed companies in 2015. According to the two indicators of revenue and net profit, the drop in revenue was 47%, net profit fell 60%, revenue and net profit fell 33%, and the loss was 15%.

An anonymous retailing industry insider told reporters that the impact of online shopping on traditional retail has been increasing for many years, and now the impact is increasing.

In addition to the small convenience stores in the community, we can maintain vitality in the cracks, and the two main businesses of department stores and supermarkets are not good.

Take Beijing's famous Xidan shopping mall as an example. "There are few people in the shop. There are more salespeople than customers."

Obviously, as a leading department store in China, Wangfujing is not willing to sit still.

It is one of the few department stores in the A stock market that has already made nationwide network layout. It operates 29 department stores in 19 cities across the country in 15 provinces, with a total construction area of over 1 million 400 thousand square meters.

Five years ago, from the large shareholder level

The corporate governance structure has been optimized.

Since then, gross profit margin has been promoted for three consecutive years.

Although revenue in 2015 decreased compared with the previous year, it still reached 17 billion 330 million yuan, and the net profit attributable to shareholders of listed companies was 661 million yuan.

In the Wangfujing insiders, the most important thing is to change the inert ingredients of employees.

He said: "people are lazy, unwilling to learn new things, do not want to turn, you have to force him to turn around, of course, there must be a process, which is the first thing to turn around consciousness later."

In the eyes of Lai Yang, the traditional department store, which seems to be on the decline, is not without a way to go.

He deeply acknowledged the "opinions on vigorously developing experiential consumption" and "supporting the development of a new collaborative economy" in the opinions issued by the general office of the State Council on the implementation of the "Internet + circulation" action plan.

But when it comes to "self run", Lai said, it is not the direction of development to encourage department stores to operate independently, because when the commodities are collected, the new level will be damaged, and if the discount is not sold, the risk of capital gains will be greatly improved.

He said, "the best Martha department store in Britain is doing self employment. Now its performance has gone down extremely badly and is heading for losses.

Software upgrading customer shopping experience is the way out, otherwise it will be meaningless.

Wang Junzhou, President of Gome, has repeatedly mentioned in public that he is shopping in Japan. Once the shopping guide is taken, he will take three pairs of shoes and invite customers to try them on. This kind of good service attitude does not cause psychological pressure to the customers, which makes Wang Junzhou feel "not to buy a pair of embarrassment".