Metersbonwe Interacts With Heroes In Different Industries

Recently, McDonald's, Ctrip, drop trip, China Merchants Bank, Durex and other industries.

After the cooperation, the hero enjoys mutual entertainment and has a new trend of cross industry cooperation.

In the March 2016 HPL2015 finals,

As a sponsor, we have customized the event costumes for players and referees, and provide HPL customization for spectators.

As a gift.

At the same time, Metersbonwe also placed a "pat house" at the game site to publicize its banggo website.

After scanning the code, the audience can take photos of their own pictures and spread them in the circle of friends.

After that, the pat house has been placed in the flagship store of Metersbonwe, Shanghai, for shoppers to use.

According to the data provided by hero mutual entertainment, this cooperation has more than ten thousand trips per day for the United States government website.

Then, in April 21st, Metersbonwe launched a T-shirt with three game personas, and placed a promotional Banner on the flagship store page, which shows that the UV of these promotional locations is above 100 thousand.

T-shirts are available on Tmall, Jingdong, banggo and other electronic business platforms, ranging in price from 69 to 119 yuan.

In the game, they also joined Metersbonwe's special cards, props and so on.

In May 6th, related costumes were also on the flagship store of Metersbonwe.

Prior to this, the hero mutual entertainment once proposed the cross industry cooperation as a "offline distribution channel" strategy.

They said that after many different industry cooperation, the company no longer simply pursues traffic and conversion rate, but tries to start from the brand level, pay attention to group buying under brand recognition, and take "pan" young users as their target audience.

The reason for choosing Metersbonwe as a partner is that the user attribute of this brand is highly coincided with this part of the audience.

Under the premise that the brand temperament and user attributes coincide, the long-term choice of the same partner should ensure the quality of cooperation and reduce the cost of communication.

It can be predicted that the future of heroes will seek similar temperament brands and carry out more lasting and in-depth inter industry cooperation.