The European Cup Not Only Made Iceland Red, But Also Made Errea Brand.

After the European Cup 1/8 finals, the most frustrated team should be chosen, not England.

Now it is estimated that the fans all over the world know that Iceland is a small country with a population of less than 330 thousand, and that is the first team to break into the European Cup finals, so that the three lions have become a good material for their hands again.

Even the British media have shown unusually unity in dealing with the issue of England's exit. "Humiliation" has become the most frequently used word in news reports, and has scored zero points for all players in the post match score.

In sharp contrast to the embarrassment of England, the Iceland team who entered the eight strong teams quickly became new in the world.

The 23 players in the array become the best spokesmen for this island nation close to the Arctic circle.

So, a big survey of football in Iceland was launched.

From climate to hardware and then to training of coaches and players, there has been a big start.

Perhaps the Iceland people themselves do not think that football has made the country a fire in the world.

With the Iceland football team, they also have their Jersey sponsor Errea.

A lot of friends who are concerned about the European Cup should have such a question: what exactly is this Errea and never heard of before.

Indeed, we are all used to seeing it.

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And Puma's three brands have been killed on the green field. It is not easy for other brands to win extra attention from such a struggle.

At least in the international competitions such as the world cup and the European Cup, the traditional pattern has not yet been broken.

Take the European Cup, the elder brother Sa also sponsored 20 of all 24 teams.

In the big market of world sports brand, Adidas and Nike are undoubtedly at the top of Pyramid.

Whether it is market size, product category or revenue level, other brands are hard to compete with the two giants worldwide.

These two brands also occupy most of the top resources, especially in the field of football.

However, the big market in the world sporting goods market is unable to maintain the ecological balance by only a few big brands. The most obvious example is that Adidas and Nike have made impressive achievements in the Chinese market in recent years, but this does not hinder the development of domestic brands such as Anta, PEAK and Lining.

Similarly, look at the international market.

In this European Cup, apart from Adidas, Nike and Puma, 20 teams of resources are divided, and the remaining four are under four other brands.

They are sponsored by the famous British sports brand UMBRO sponsored by the Irish and Spanish brand Joma, and two Italy brands Macron and Errea sponsored by Albania and Iceland, respectively, in Romania.

In the European Cup stage, big brands compete for financial resources, influence and marketing capabilities. For small brands, it may take a little bit of luck.

Joma's Romania and Albania's Macron regretted that they failed to get out of the group. UMBRO's Irish also stopped in the 1/8 finals. Compared with that, Errea is undoubtedly lucky. Iceland has not only been advancing all the way, but also constantly refreshing the recognition of the country and the nation.

Many people may focus too much on the big brands such as Adidas and Nike. In fact, Italy is also a country with a very developed sporting goods manufacturing industry.

I believe there are two brands that you will never be strangers to, that is Kappa and Diadora.

They are closely related to Italy football. Kappa used to be the sponsor of Italy national football team, and the old fans should remember vividly the days when red wolf Rome wore Diadora.

Besides, FILA and Lotto should not feel strange either, especially those who like tennis.

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Compared to these old qualifications, Errea is a new force. It was born in 1988, and it even appeared 17 years later than the Macron of Albania football team.

However, it is also known as Kappa and Diadora as the three largest sporting goods brand in Italy.

The headquarters of Errea is located in the Emilia Rome Nirvana District of Parma Province, which is located about 13 kilometers north of Parma city. Because of this, the brand and Parma football club have some connections.

Since 2006, Errea has always been the sponsor of the Parma football club. Unfortunately, Parma club was forced to drop to the fourth level league last year because of bankruptcy.

Errea involves a lot of sports, including football, basketball, volleyball, rugby and so on, but the biggest and most mature field is football.

However, subject to the brand influence, Errea has no ability to grab the high-quality Sponsorship Resources with Adidas, Nike and Puma.

Even in the field of football, such as Under Armour and New Balance, the recruits in the field of football can easily overcome it.

Turning over the list of football clubs that Errea used to be or is sponsoring is also a long list, which is also widely spread all over the world.

However, it is not hard to see that most of these teams are mixed up in the low level league matches of other countries. Like the Parma which has not been demoted, it has become the best resource of Errea club.

In addition to its own football clubs, another big market for Errea is in England.

In fact, it should not be strange to Errea fans, because the Canary sponsor of Canary Norwich is Errea, which is, of course, the largest card club it has sponsored globally.

However, Norwich is also a famous lifter in the England Football League. In 2011, Norwich achieved the two consecutive jump back to the Premier League. That is exactly the year when Errea began to cooperate with Norwich.

Last season, Norwich returned to the Premier League again after downgrading in the 2013-14 season, and successfully relegated at the last minute, which is undoubtedly exciting for Errea.

In February of this year, Errea extended the Norwich club until 2024. It seems that if Errea wants to continue to get a better exposure, it can only pray Norwich not to downgrade again.

In terms of football national team, Errea's sponsorship is not large, and the most famous team is the Iceland team who shine brilliantly in this European Cup.

We must not think that this is a gambling success of Errea. In fact, it is a return for its long love.

This year is the fourteenth year of their two cooperation. Finally, Errea has ushered in the best opportunity to show itself to the whole world.

After the European Cup group competition, Iceland team became one of the hot topics of public opinion. Meanwhile, Iceland's jersey sales were skyrocketing.

According to Unisport, the Jersey sales platform, since the European Cup began, more and more fans have bought Iceland jerseys, an increase of 1800% over the same period last year. This is also the biggest jersey of the website.

I believe that with the Iceland team going further in the knockout round, the Iceland jersey will continue to be out of stock.

I'm afraid even the jerseys sponsor Errea didn't expect this summer to be so special for them. This is definitely a European Cup worthy of Errea's history.

The magic of football and sports lies in the fact that surprises are always appearing inadvertently. This is certainly not limited to the playing field. It can happen in every corner of football.

It is no longer important for Iceland people to continue to create miracles in the face of host France. Errea should also be satisfied with the European Cup.