Garment Industry Giants Try Hard To Test For Pformation

Almost touch the bottom

The downturn trend,

Shock and abroad

"No distance" purchase has made the old brand.

The brand is everywhere.

Dagong international credit rating recently released the US bond tracking rating company's credit rating to maintain AA, and the rating outlook has stabilized from negative to negative.

According to Dagong credit rating, China

Fierce competition in the industry, domestic and foreign brands will continue to increase the pressure of competition, traditional clothing retailers will continue to receive.

And the impact of retail channel changes.

Last year, by shutting down shops and increasing discount, the business revenue and gross profit continued to decline. Meanwhile, by the higher cost of the superimposed period, the total profit of the US state company suffered losses.

In addition, the US stock is still relatively high in current assets and low in turnover efficiency.

From 2013 to March 2016, the US business revenue has shrunk from 7 billion 890 million yuan to 1 billion 922 million yuan.

At the end of 2015, the United States inventory was 1 billion 875 million yuan, up 30.59% over the same period last year.

The US stocks account for a relatively high proportion of current assets, and there is always a risk of asset impairment.

Another clothing magnate

It's also gloomy.

As at the end of 3 2016, Bosideng

The total number of retail outlets decreased from 1328 to 5271.

Among them, the number of self operated retail outlets was reduced by 833, and the retail outlets of third party distributors were reduced by 495.

In terms of non feather down business, Bosideng men's clothing, Jesse and Mogao respectively reduced by 175, 8 and 61 respectively.

The two part of the total business decreased by 1572 stores.

Hard water test

It is not easy for a big ship to turn around, and despite its courage to try it, the pformation of Smith Barney is more like dancing on the tip of a knife.

After its massive entry into China, MP opened its first pformation, adjusting its supply chain with ZARA and H&M, but the life cycle was still behind the fast fashion, which also caused high inventory.

After a shock, the United States has not yet returned to the United States.

With the surging attacks, all the objects went all over the streets and streets, and the United States also pioneered the business platform, but unfortunately, the state did not realize it.

The original intention of the independent operation of the state purchase network has brought about a dispute over channels.

Two years later, the United States bought back the state purchase network, but the O2O attempt to integrate with the entity store failed.

In the pformation, the United States has introduced many brands, but no more have been created.

Influence.

In the past two years, the United States has plunge into the wave of mobile terminal shopping, but the newly launched App has only about 200000 downloads as of last October.

Compared with the US state, Bosideng's pformation rationality is many, although has not completely come out from the low performance, but has already improved.

Bosideng reorganized the brand development strategy. Boston's chief financial officer, Mai Yun Quan, said that the brand of KangBo would be suspended and the remaining sub cards will continue to develop.

Bosideng brand is still the key development brand of group down garment business. Icy is mainly selling online, focusing on young consumers, and snowy in the field of outdoor.

In terms of non feather down business, Bosideng will focus on women's clothing, and the focus of future brand acquisition will also be considered from women's clothing.

According to the financial report, the sales volume of Bosideng, Xue Zhong Fei, Bing Jie, Kang Bo and other brands were 3 billion 316 million yuan, 447 million yuan, 5 million 200 thousand yuan, 830 thousand yuan and 218 thousand yuan respectively, accounting for 83.4%, 11.2%, 1.3%, 2.1% and 0.6% respectively.

The income of OEM management business was 984 million yuan, down 18.1%.

There are 12 main customers in Bosideng OEM processing business, which are well-known brands in the United States.

Non down business slipped 18.3% to 826 million yuan, Bosideng

Sales fell 32.5% to 186 million yuan, Jesse increased 4% to 333 million yuan, and Mogao fell 25.7% to 11 million 700 thousand yuan.

Industry predicament

The pformation of domestic clothing giants also reflects the confusion.

The survival situation.

According to the assessment agency, the garment industry will still face the environment of declining consumer growth in the next 1-2 years, and the multidimensional competition from international brands, network platforms and new consumption channels will still exist and the competition pressure will continue to increase.

Compared with domestic brands, international brands have more brand appeal, quick response ability, global resource integration ability and more mature fast fashion brand culture.

The domestic market share of international enterprises has increased year by year, especially for the domestic clothing brands, especially for the second tier cities.

A larger impact.

With international brand to domestic

With the continuous expansion and the sinking to the three or four tier cities, the competition pressure of garment enterprises will continue to increase.

At present, the market structure of China's garment industry is scattered. As of the end of 3, there are 1.6 enterprises in the domestic textile and garment industry, but the market share of the top ten brands in the industry is less than 10%, the market concentration degree is low, the market share is concentrated on the dominant brands, but the vast majority of the market is still occupied by products with low brand value or no brand added value, and the leading enterprises with absolute superiority have not yet formed.