The Main Production Mode Of Adidas Sneakers: Robot And 3D Printing.

In July 25th,

CEO Herbert Haina said robots and

Will become the main production mode of Adidas sneakers, because Asia's production advantage is weakening, Adidas's production will return to Europe and the United States.

The "fast factory" plan will be implemented in Germany in the second half of 2017 and implemented in the United States in 2018.

It is understood that the current global wide

Brands have tried 3D print sports shoes.

Among them, Nike, Adidas and New Balance launched 3D printing concept shoes one year ago and last year.

Personalized shoes manufactured through 3D printing are competing against traditional mass products on price.

As early as February 2013, Nike has launched the world's first 3D printing football shoes. The biggest highlight of this shoe is: the first use of 3D printing technology to create football shoes, modeling and new ideas.

The technology has shaped the material into 3D shape by high-energy pulse laser. It has the characteristics of simple manufacturing process, high flexibility, low cost and fast forming speed. It not only can create the effect that traditional craft can not achieve, but also shorten the development time of the sample from several months to several hours.

As early as 2014, Adidas has been working with China's 3D printing company Shining 3D to test the new method of producing footwear mold, and begin to use 3D printing technology to develop Springblade series of new sports shoes. Shining 3D is a company located in Hangzhou, China. It specializes in non-contact 3D imaging technology. They reveal that they have almost developed a new way to produce shoe mold.

The 3D printing technology of Shining 3D team has proved to be very helpful for Adidas to design its latest Springblade series running shoes.

"Springblades" running shoes have become "blades" in China. The biggest feature is the 16 blade designs at the bottom of shoes, which can maximize your energy output, no matter what surface you are running.

Obviously, this unconventional design is the place where 3D printing can show its talents.

This new meshes are made of special 3D printing materials through a unique process.

It can perfectly match the contour and pressure point of the foot shape, so as to provide an unprecedented personalized support and cushioning for athletes, bringing unprecedented soft feeling. Futurecraft 3D has shown exciting new and excellent performance in all high-performance customized 3D printing shoes.

New Bai Lun also used 3D printing technology to make shoes for athletes in 2015, this time is to provide greater friction for the bottom of shoes.

The reason is simple. Big friction means better performance.

In order to get the best results, the ancient company, founded in 1908, recently began to use EOS produced plastic material SLS3D printer to print stud plates.

Although 3D printing has brought convenience to the development of sports shoes, its cost has not risen. On the contrary, the cost has been greatly reduced.

Traditionally, a shoe pin board often needs several injection moulds of different sizes, all costs up to several thousand dollars.

These molds are usually scrapped or replaced each year, and thousands of spikes can be manufactured before that.

A mold usually represents a product model.

Using the EOS solution, laser sintering can print about 4 pairs of different pin plates at a time, which takes five to six hours to 3D.

Although 3D printing shoes have their advantages, they are generally custom-made products, which are much more expensive than ordinary running shoes in the market, and it takes a long time to win the trust of consumers.

In the previous period of time, we have also accepted a number of shoes making business consulting, the main problem of pain focus on the domestic enterprises for customization or for mass production of shoes in the design of the existence of a certain gap with foreign countries.

Most enterprises are more interested in the data collection and performance of the sole material.

With the development of the entire manufacturing industry, data production, automated manufacturing and customized manufacturing will bring more and more surprises to our life. At the same time, how to reduce the demographic dividend and how to compete with other countries is a question that Chinese enterprises need to think about.