Personnel Changes In The Real Real Brand Are Closely Related To Second-Hand Sales.

A few months ago, when I saw the news of Alber Elbaz announcing the departure from Lanvin, the first reaction was that maybe I should buy a Lanvin.

As a souvenir, second-hand is OK.

Later I found quite a lot of people who had similar ideas with me. The United States has 4 million registered users.

The website The Real Real recently released the mid year report, released a series of figures found in daily sales, of which Saint Laurent's second-hand merchandise sales increased by 167% in half a year, which is directly related to the resignation of creative director Hedi Slimane in April this year.

Psychology is actually easy to understand, if you appreciate something.

The style always wants to keep it in the form of purchase.

On the website of The Real Real, the most used Saint Laurent second-hand products are rivet sandals and rivet boots in spring, summer and autumn and winter in 2015.

Compared with what new products are released every year, the second-hand market in the past few seasons is very active in the fashion media or the public.

For fashion lovers, the second-hand market is a good place to satisfy their desires.

Finding a reliable middle shop or website can often buy a good brand of second-hand clothing at a much lower price, and achieve a dream of having a brand.

But the secondary market is often linked with new products.

If you ask if you can guess which brand's secondary market demand has gone up, you should be able to guess that there must be Gucci.

In 2015, Gucci ranked sixth in the secondary demand list of The Real Real, but it rose to fourth in six months due to the successful product brought by Michele Alessandro, of which Gucci Soho Disco package was most popular, and second-hand price rose 10% in the same period.

Here, you will find that the power of advertising marketing is how to promote the sale of second-hand bags.

Chlo's "piggy pack" Drew and Marcie are the most popular packages in Chlo over the past two years. The Star Street photo shows a super high appearance rate.

As a result, the second-hand market has also been booming. * the piggy bag is the biggest price increase on The Real Real, which is 18% higher than half a year.

Over the past 35 years, the value of Hermes platinum bags has increased 5 times. Last year Christie's set a new high in auction prices by selling platinum packages, and more and more collectors from Asia are rapidly pushing up the market's demand for these packages - the top buyers may be.

However, in the report of The Real Real, apart from the US market, the most popular buyers in the international market are platinum and Kelly, not Australians, but Australians.

I think it's a little bit strange about this. Do Australians love hermes bags? Or are Chinese buyers not accustomed to buying second-hand platinum on the Internet? Maybe.

Another group of data is much better understood - the UAE buyers have bought the most advanced jewelry such as Cartire and Unbanded, while the Japanese who bought the most Fendi cute Peekaboo bags are Japanese.