Is The Olympic Games The Only Straw For Nike To Save Stocks?

Despite the arrival of Rio Olympic Games

It provides a good opportunity to raise awareness again, but it still can not save Nike's Dow Jones stock. According to CNN Money report, Nike's share price has reached its lowest level in 2016, and has fallen by more than 10% since the beginning of this year.

In addition, Nike's profit in the recent quarterly profit report shows that their profits are lower than expected.

To add insult to injury, Nike has missed some time limits for future orders, which means that things may start to get even more tricky from here.

Although Nike's performance in China and Western Europe is very good, it is in the backyard of North America.

And the great threat posed by Under Armour.

Back to June, Jim Cramer said: "although LeBron James has won the first championship for Cleveland and brought a new marketing hot spot, Nike's share price will continue to fall."

Now, this man's prophecy is not only true, but also continues to affect Nike.

But from an optimistic point of view, Nike has the chance to reverse this weakness -- the opportunity of the 2016 Olympic Games and the continuous expansion of Nike by them.

Visibility, so let's wait and see how this will play a decisive role in their Dow Jones stock.