There Will Be Great Potential For China'S Underwear Market In The Future.
Victoria's Secret
(Victoria "s Secret" is L Brands Inc of the United States.
brand
It accounts for 63% of its sales revenue.
It is the largest chain store of women's underwear in the United States.
Underwear
Market share is also increasing year by year, with a market share of 23.5% in 2014.
Vitoria's secret has Vitoria's secret, Vitoria's Secret Pink, Vitoria's secret beauty makeup three brands.
The secret of Vitoria is the high-end underwear brand that has been popular all over the world. Its historical growth track and marketing strategy give many revelations to the domestic underwear industry.
The secret of Vitoria began to expand from the market gap to the first all American underwear chain store.
Chinese consumer groups have strong consumer confidence and unlimited potential in the domestic underwear industry.
It is expected that Chinese consumers will increase significantly in the next five years, and the average per capita expenditure of Chinese underwear consumers is far lower than that of developed countries.
With the improvement of quality of life, the number and quality of underwear purchases will increase and improve.
Based on China's huge consumer groups, China's underwear market will have great potential for improvement in the future.
In the first three months of July 30th, the net turnover of the company increased by 5%, from 2 billion 760 million US dollars in the same period last year to US $2 billion 890 million, which is consistent with the expected turnover of US $2 billion 890 million, of which second quarter profit increased by 24.7%. However, the company warned that the growth of Vitoria's secret store sales will slow down in the second half of the year.
It is noteworthy that LBrands's brand's electricity supplier business grew strongly, of which Bath&BodyWorks business turnover increased by 21%, while the growth of Vitoria's secret business turnover was 8%.
The company's stock price has risen 16% in the past three months as investors are optimistic about the ongoing restructuring of LBrands.
This year, the secret of Vitoria will open the first direct underwear flagship store in mainland China in Huaihailu Road, Shanghai.
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