Mei Bang Clothing Remodeling Channels, Reducing Losses By More Than 30%

The first loss since last year's listing.

Yesterday released the first half of 2016 results, the report shows that Metersbonwe's reshaping channel pformation effect is beginning to show. In the first half of 2016, the company's net profit deficit has decreased.

The report shows that in the first half of 2016, Metersbonwe's operating income was 3 billion 74 million yuan, an increase of 10.7% over the same period last year.

The loss was 60 million 190 thousand and 800 yuan, 36.48% less than the same period last year.

Among them, the direct business revenue increased by 13.24% over the same period last year, and the franchise business continued to decline and the revenue grew by 7.08%.

According to relevant information, Metersbonwe was founded in 1995, relying on its own design and production outsourcing mode of light assets, and gradually developed into a local market.

The leading brand.

Zhou Chengjian, the founder of Metersbonwe, was the two richest in China and garment industry in 2009 and 2010.

In 2011, Zhou Chengjian shouted a 600% increase in net profit in the first half of this year.

At that time, the Internet curtain had already been opened. On the one hand, ZARA, UNIQLO and other international fast fashion brands began to force the Chinese market, while the Amoy brand flourishing with the development of online shopping. In 2015, Metersbonwe listed for the first time in seven years.

The industry said that the apparel industry adjustment period ended at a weak recovery stage, garment enterprises need to continue to increase brand cultivation and enhance product quality, and enhance the operation and management efficiency through quality and service improvement.