The New Normal Of The Domestic Women'S Footwear Industry: Double Decline In Revenue And Profit Margins, And Reduce The Number Of Facades.

The domestic economic downturn is the main reason leading to the performance and profits of women's shoes enterprises.

But the deeper reason is that the domestic women's shoes' brand "internal strength" is insufficient, the market reaction and innovation consciousness are deficient, unable to meet the domestic market demand under the upgrading of consumption.

In recent years, the brand of foreign women's shoes and domestic products.

Brand relies on personalized design, pursuit of detailed work, and so on, occupying a certain market share.

Daphne group recently released its first half financial year results. The group's revenue fell 22.3% to HK $3 billion 400 million, with a net loss of HK $163 million 600 thousand in the first half of the year.

Gross profit fell by 29% to HK $1 billion 884 million 200 thousand during the period as inventory inventories increased.

Daphne group issued a profit warning report to investors, as of June 30, 2016, the company's first half sales in the first half of 2016 fell 11.7%, and the number of sales points decreased by 450, including 400 Direct stores and 50 franchisees.

In the 2015 fiscal year report released in early July, the net profit of the company during the reporting period was HK $2 billion 934 million, down 38.41% from the same period last year.

As the core business of BELLE, the sales of footwear business in the same store dropped by 8.5%, while the number of mainland shoe retail outlets decreased by 366.

Consumer behavior has changed more rapidly than ever before, as Chinese consumers have increased their knowledge and experience through more travel, coupled with the urbanization process, the increasing penetration of smart phones and other innovative technologies.

The 2016 half year report released on Saturday showed that the company achieved a profit of 709 million yuan during the reporting period, down 16.09% from the same period last year, and realized a total profit of 28 million 397 thousand and 100 yuan, a decrease of 24.66% over the same period last year. The net profit of the shareholders attributable to the listed company was 20 million 156 thousand and 500 yuan, a decrease of 25.41% compared to the same period last year.

The first half performance data released by 1000 International Holdings Limited showed that in the first half of the year, the income of the group reached about 1 billion 503 million yuan, an increase of 6.1% compared to the same period last year, and the group equity holders should make a net profit of 90 million 412 thousand yuan, down 18.5% from the same period last year.

Group shoe business self operated retail store and third party retail store were reduced by 21 and 11 respectively, while same store sales decreased 12.4% compared with the same period last year.

In Saturday's announcement, the first half of the country

The overall downturn is having a greater impact on the retail industry.

In the first half of the year, the total retail sales volume of 50 large retail enterprises decreased by 3.1% over the same period last year, down 4.2 percentage points from the same period last year.

The company continued to adjust and optimize the channel structure in the first half of the year, so that the number of self operated stores and distribution outlets in the first half of the year decreased compared with the beginning of last year and the same period last year, resulting in a year-on-year decline in operating income.

Daphne group said that apart from the economic weakness and reduced sales point, the weather impact is also the main reason for the decline in profits of shoe companies.

The drop in sales was mainly due to a reduction in sales point. In the first half of this year, the group closed 450 stores.

Frequent rainstorms and floods occurred in many provinces and cities in China in the two quarter, and adverse weather further hit shop traffic.

In Guangzhou, reporters interviewed 15 female white-collar workers who earned more than 10000 yuan in the month of. Only 1 said they would wear Daphne occasionally, and the remaining 14 were not customers of Daphne.

One of them said that the first five years after graduating from college were Daphne's loyal powder. However, when the income level rose, they no longer wanted to wear Daphne with very common styles and materials.

There are also 11 people who hardly wear the brand of women's shoes now because they are poorly designed and unattractive, and some materials and workmanship do not go through.

Some women's shoes in Hongkong or abroad are more exquisite in design or material, and the price may not be more expensive than domestic ones.