UNIQLO Launches Six New UT Designs For The US Market

The first flagship store in the United States has just completed the theme remodeling, and it launched six new UT The Subway and the City for the US market.

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This collaboration is included in UNIQLO's 2014 SPRZ NY (Surprise New York) series, which is UNIQLO UT.

A member of the line.

According to Crubed reports from the US media, the cooperation includes 6 designs based on the theme of the New York subway.

Like the previous products of SPRZ NY, the "subway and New York" is also a joint venture between UNIQLO and the New York Museum of Contemporary Art (MoMA).

The inspiration for this design is the Standard Guide for the graphic design of New York's pportation department (a design system established by designers Massimo Vignelli and Bob Noorda in the 1970 years, and Vignelli is also the first designer to introduce the Helvetica font of New York metro system Helvetica) in the United States.

Since the first subway was opened in 1904, the New York subway is a representative of New York's urban culture.

UNIQLO's integration of this important urban element into its UT series is also a measure to stimulate consumption in the New York market.

New York is the most important market of UNIQLO in the United States, and now has 4 stores. According to official website data, UNIQLO has a total number of stores in the United States of 48.

The US market is currently the most valued market of UNIQLO, which has been in a state of loss.

SPRZ NY is the UT series launched by UNIQLO for the US market.

The T-shirt printing elements adopted in the first public listing in March 2014 included works such as Andy Warhol, Keith Haring, Jackson Pollock, and so on. One of their common features is that they all come from the United States, and are representatives of contemporary American Art and American culture.

After listing in the US market, SPRZ NY was later extended to other countries including China.

The UT price of the "subway and New York" theme listed in the US is $14.9 (about 100 yuan), which is currently on sale in the official website of UNIQLO.

In addition to the launch of this series, UNIQLO's recent move in the US is to reshape the theme of flagship store in SoHo District of New York, and introduce a large number of Japanese trend elements into stores, such as opening up a display area with more than 150 Japanese magazines.