BELLE Footwear Business Precooled For 10 Consecutive Quarters

Recently,

International Holdings Limited (hereinafter referred to as "BELLE") announced the two quarter retail operation data.

Data show that during the period, the sales of BELLE footwear business in the same store decreased by 10%.

It is understood that this is the data since the fourth quarter of fiscal year 2014 has not been able to achieve growth in the tenth quarter.

The announcement shows that in 6-8 months, the same store sales of BELLE's domestic footwear business decreased by 10%, a drop narrower than the 16% in the first quarter and 16.5% in the four quarter, but higher than the 7.7% in the same period last year.

While the sports and clothing business maintained a stable number of same store sales growth, an increase of 6%.

BELLE international chief executive Sheng Bai Jiao said in July that BELLE had begun to pform its store structure according to its brand and positioning.

During the two quarter, BELLE continued to close its stores and reduced 276 stores. As of August 31st, there were 20 thousand and 600 retail outlets in China, 13384 of which were footwear stores and 7216 were sports and clothing stores.

However, the decline of BELLE footwear business is not a case. Previously, many domestic and foreign footwear brands such as Daphne, Saturday, Hasen, cross and so on also had news of net profit decline, footwear business shrinking or even a large number of stores.

BELLE business is mainly composed of two parts, one is footwear business, the other is sports.

Business, the decline in footwear business performance directly affected BELLE's overall performance.

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The industry believes that footwear business is always the core business of BELLE.

Subject to the status of agents, sports and clothing business has limited mitigation effect on BELLE's performance. To achieve overall performance improvement, BELLE still needs to expand its product innovation and channel aspects around footwear business.