Big Pformation Of Shoe Enterprises: Pure Electric Shoes Brand Will Be "Small And Beautiful".

Faced with the continued decline in performance, domestic women's shoes enterprises have tried to pform.

Typical examples include BELLE, Daphne and so on, and other enterprises have tried cross-border pformation. The representative is Saturday.

In addition to participating in VR companies, it also plans to set up a fashion technology subsidiary on Saturday.

Integrated services and brand IP and "net red" incubation.

With the autumn wind gradually rising, the latest autumn styles of women's shoes brand newly launched in Changsha's shopping malls have been promoted by 5~8 discount.

Daily discount price reduction has become the normal sales of women's shoes, and this reflects the "collective dilemma" of women's shoes.

Is it strange that women in China do not buy shoes now?

A few days ago, Daphne, BELLE, 1000 degrees, Saturday and other well-known women's shoes enterprises announced the latest performance report, in addition to the first half of the year, revenue increased by 6.1%.

Among them, Daphne lost HK $164 million in the first half of the year.

In the 6-8 months of this year, 276 stores were reduced in the mainland, with an average of 3 outlets a day.

Some shoe companies have chosen sideline businesses which are almost completely irrelevant to the main business.

In October last year, it bought the 100 year old toy dealer Hamleys in the UK.

Get new business opportunities.

Industry insiders believe that in the increasingly severe market environment, the attitude of traditional shoe enterprises to take the initiative to pform is worth affirming.

Some analysts believe that those entities who have existed for twenty or thirty years are changing their business models and consolidating their own "sites".

Other brands of pure electric shoes will become "small and beautiful" stores, which will attract young people who pursue individuality.

"Just like the sports brand in previous years, the brand of women's shoes is also facing the market shuffle.

For the industry, this is the labor pains that must be faced with pformation and upgrading.

A woman shoes brand Huazhong district official said, any industry has a development cycle, women's shoes is not a market problem, but a business problem.

People are rich, the key is how you drive, how to make people spend money, innovation in the design, quality, marketing, channels and other aspects, in order to keep pace with the pace of market changes.

"There are many reasons for the dismal women's shoes, such as rising costs, the impact of e-commerce, and the changing trend of fashion."

Insiders told reporters that the domestic economic downturn is the main reason leading to the performance and profits of women's shoes enterprises.

But the deeper reason is that the domestic women's shoes' brand "internal strength" is insufficient, the market reaction and innovation consciousness are deficient, unable to meet the domestic market demand under the upgrading of consumption.