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Luo Meng Innovates The New Form Of "Chinese Clothing"

2016/10/20 14:23:00 74

Luo MengChina GarmentsNingbo International Fashion Festival

In the morning of October 20th, the men's wear was shining.

The twentieth Ningbo International Fashion Festival

and

Ningbo

Men's wear hall.

Sheng Jingsheng, chairman of Luo Meng group, told reporters that he would take four innovative measures this year:

New image brings new changes

Luo Meng, a famous clothing company in China, has always attached great importance to the construction of "celebrity + famous teacher + famous brand". In 1997, it began to open in China.

clothing

Brand spokesperson.

In 1997, 2004 and 2009, Pu Cunxin, the famous performing artist, the king of heaven, Andy Lau and the old male god Jimmy Lin, spoke for Luo Meng. Luo Meng always passed on to the world with the culture of "elegance, uprightness and uprightness".

This time, Fu Yuanhui and Luo Meng hand in hand for their endorsement will show the new generation of Chinese people's youth, happiness and positive energy! This time, Fu Yuanhui is invited to represent the new image. First, it attracts domestic attention and attracts more eyeballs. Two, it tells consumers that he is changing from business series to extended fashion series, leisure series and light sports series, so that more consumers can choose new products.

It is reported that after Fu Yuanhui endorsed Luo Meng, Luo Meng will launch a series of new flood clothing series, the series of clothing will introduce functional fabrics, light fashion movement, simple and generous design, activity is also very comfortable, can well meet the consumer demand for Saturday and Sunday.

New retail mode

The future development direction of Luo Meng will be the new retail mode that will carry out online, offline and logistics integration. The sales ranking of Luo Meng business men's clothing is always at the top of the line. It is popular among consumers. First, integration of product development and design, reducing costs, improving technology, improving quality and fashion trend.

Two is the integration of logistics, mainly the integration of supply chain, the purpose is to reduce inventory.

Only when online and offline logistics is truly integrated can enterprises create more profits.

New technology and new manufacturing

Nowadays, the concept of big data has gradually penetrated into the development of society. Big data technology has also been applied to various industries. Big data not only means massive, diverse and fast data processing, but also a subversive way of thinking, an intelligent infrastructure and an innovative technological pformation.

In a press conference, Premier Li Keqiang mentioned that "big data should also be used in suits".

Sometimes when customers wear their own suits when shopping, they feel that the clothes are badly worn and uncomfortable, and Luo Meng has overcome this problem by "new technology".

The new technology refers to the use of a large database by Luo Meng, which collects about 10000000 samples of human body shape data, and customizes for different types of specialties. This technology has been granted national patent and is known as "China's comfortable clothing".

New management concept

Product design is based on data management, based on data from design, research and development, production and sales.

With information technology, Internet information

The introduction of innovative talents, the future innovation and development is the development of technology and the development of talents.

In order to bring up a team of Luo Meng, with good quality, high professional level, strong professional skills and excellent service level, Luo Meng has launched a series of innovative talents development mechanism measures.

In terms of personnel training, Luo Meng will introduce more people with lofty ideals to the construction of Luo Meng's brand. At present, a "Luo Meng Meng team" has been set up to serve the whole nation's professional clothing market and customers. Talent is the "first resource" to promote development, and innovation is the "first power" to lead development.

The dream team of Luo Meng was born in the background of better implementing the "innovation and development concept" speech put forward by Sheng Jingsheng, chairman of the Mongolian group. The key support lies in the steady implementation of the strategy of giving priority to the development of talents. By concentrating on talent resources and stimulating the vitality of talents, it concentrates a batch of high-quality human resources to provide a sustainable and continuous source of power for promoting the faster and better development of the Luo Meng group.

New mode

Consumers are much more rational than before. They only pay for good design and cost-effective products. In the future, the development of garment enterprises must pform to these two points.

The opening of the new model of Luo Meng is in accordance with the trend. Luo Meng will shoulder the responsibility of national costume and cast the model of men's clothing industry. Luo Meng has a dream that every Chinese can enjoy the quality of costumes. Luo Meng will provide a new high cost performance experience for consumers.


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