Puma'S Three Quarter Performance Increased 8.3% Over The Same Period Last Year.

As of the end of September, the world's fourth largest Sporting goods Group Puma SE Puma The Group recorded a 990 million 200 thousand euro sale in the three quarter, an increase of 8.3% over the same period last year, and an increase of 10.7% in the fixed exchange rate. During the period, the group net profit almost doubled to 39 million 500 thousand euros or earnings per share of 2.64 euros, a 98% increase over the same period last year 2000 million euros or earnings per share of 1.34 euros.

Puma SE, chief executive of Puma group Bj RN RN Gulden, said the group's business has improved strongly in the three quarter. product Outstanding performance, and Rihanna, Kylie Jenner, Cara Delevingne, especially Usain Bolt Boulter cooperative marketing performance "incredible" good, the group is confident that the annual EBIT target of 1.15 -1.25 billion euros, and is expected to fall in the profit target section of the upper limit.

As of the three quarter of September 30, 2016, Puma SE Puma group achieved EBIT Euro 60 million 300 thousand euros, up 46.7% from 41 million 100 thousand euros in the same period last year, while the total EBIT recorded 113 million 500 thousand euros in the first nine months, up 32.9% from the 85 million 400 thousand euro in the same period last year.

Although the euro weakened against the US dollar, the gross profit margin of Puma Puma SE group was 45.8% in the three quarter, which mainly benefited from the improvement of supply chain, selective price adjustment and footwear business gross margin. Among them, the footwear business gross margin recorded a 190 basis point increase to 43.1%, while the apparel business gross margin fell to 48.2% by 160 basis points, and the gross margin of accessories business fell 70 basis points to 48.4%.

During the three quarter, Puma SE Puma group's brand and marketing actions were frequent. In September, the Fenty X Puma by Rihanna series was officially sold on sale. Before that, the brand spokesperson Usain Bolt Boulter had won three gold medals in the same three projects for third times in Olympic Games, and the brand also signed Cara Delevingne as brand ambassador.

Bj RN Gulden took office three years ago, with the help of the trend of sports, successfully revitalize Puma SE Puma group.